# Promotional Cardboard Seats The ‘Cheekseat' is Perfect for Useful Mass Mobile Advertis By Amanda Easterbrook | Published 2009-03-09 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/the-cheekseat-innovative-cardboard-seats-en-mass-mobile-advertising-media References: [thecheekseat.co.nz](http://www.thecheekseat.co.nz) The Cheekseat is a portable cardboard seat that can be printed with any logo or brand design as an innovative promotional product for outdoor concerts, movies, festivals, or beach events. The Cheekseat is manufactured in strong, corrugated cardboard and is 100% recyclable and 100% biodegradable. Take The CheekSeat with you to the beach or for picnics in the park; watch sports events, take a seat while you’re watching your kids play netball or soccer on a Saturday morning; soak up the atmosphere of an outdoor concert in style or watch movies on the big screen at outdoor cinemas from the best seat ‘in the house.' Used Cheekseats can be compressed and baled for cost-effective transport to recycling plants in need of fiber for paper-making. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 63% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Cardboard Seating:** Disruptive innovation opportunity: Explore the development of more durable and comfortable cardboard seating options for outdoor events. - **Promotional Products:** Disruptive innovation opportunity: Create customizable promotional products that offer both practicality and brand visibility, such as portable seating. - **Eco-friendly Event Solutions:** Disruptive innovation opportunity: Develop sustainable and biodegradable alternatives for event infrastructure, like the Cheekseat, to minimize environmental impact. ### Sectors Adopting This - **Outdoor Events:** Disruptive innovation opportunity: Introduce innovative seating solutions, like the Cheekseat, to enhance the comfort and engagement of attendees at outdoor events. - **Advertising:** Disruptive innovation opportunity: Incorporate promotional products, such as branded seating, as unique and attention-grabbing advertising strategies for businesses. - **Recycling:** Disruptive innovation opportunity: Explore more efficient methods of recycling cardboard waste from promotional seating products like Cheekseat to maximize resource utilization. ## Related on Trend Hunter - [Ergonomic Cardboard Seat Designs](https://www.trendhunter.com/trends/cardboard-chair-process-book.md) - [Collapsible Posture Support Seats](https://www.trendhunter.com/trends/ergonomic-portable-seat.md) - [Bold Mobile Work Seating](https://www.trendhunter.com/trends/omniseat-portable-productivity.md) - [Collapsible Recycled Bottle Stools](https://www.trendhunter.com/trends/sustainable-folding-stool.md) - [Pocket-Sized Outdoor Chairs](https://www.trendhunter.com/trends/pocket-sized-chair.md) - [Solar-Powered Heated Seats](https://www.trendhunter.com/trends/gosun-solar-seat.md) - [Multifunctional Cardboard QSR Packaging](https://www.trendhunter.com/trends/the-tablebag.md) - [Inflatable Tote-Style Seats](https://www.trendhunter.com/trends/bag-sofa.md) - [Wearable Crouching Support Seats](https://www.trendhunter.com/trends/achilles-heel.md)