# Jiggling Musical Jingles The Newest Music Video by the Chap is Beautiful in Its Own Way By Peter Vallas | Published 2011-01-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/the-chap References: [undertheradarmag](http://www.undertheradarmag.com/news/the_chap_sees_your_breakdown_in_new_video) & [myspace](http://www.myspace.com/thechap) London indie-rock band The Chap have recently released their newest [music video](https://www.trendhunter.com/trends/love-you-more) for their song 'We'll See You Break Down.' The video is unlike anything traditional. There is no band playing, there are no instruments, just a very large man with [electronic receptors](https://www.trendhunter.com/trends/hmnd-01) attached to various parts of his body to make him 'giggle.' We're not sure exactly where The Chap got their inspiration for this video, but it coincides with the fact that they don't care what you think of them because they "hate you." ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 37% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### What's Driving This Trend - **Nontraditional Music Videos:** Disruptive innovation opportunity: Creating unconventional music videos that challenge traditional norms and captivate audiences in unique ways. - **Interactive Performances:** Disruptive innovation opportunity: Combining technology and live performances to create interactive experiences that blur the line between artist and audience. - **Experimental Audiovisual Art:** Disruptive innovation opportunity: Pushing boundaries of audiovisual art by exploring unconventional concepts, mediums and techniques in music and video production. ### Who This Affects Most - **Music:** Disruptive innovation opportunity: Exploring innovative ways of creating and delivering music through unconventional music videos, interactive performances, and experimental audiovisual art. - **Entertainment:** Disruptive innovation opportunity: Redefining the entertainment landscape by combining technology, music, and visual art to create unique and immersive experiences for audiences. - **Creative Arts:** Disruptive innovation opportunity: Challenging traditional artistic forms and conventions by embracing nontraditional music videos, interactive performances, and experimental audiovisual art. ## Related on Trend Hunter - [Holiday Diss Tracks](https://www.trendhunter.com/trends/the-rizzler.md) - [Rewritten Christmas Song Ads](https://www.trendhunter.com/trends/hijacking-christmas.md) - [Pizza-Themed Music Videos](https://www.trendhunter.com/trends/lucha-little.md) - [Biologically Shaped Musical Gadgets](https://www.trendhunter.com/trends/balls-in-concert.md) - [Personalized Video Cards](https://www.trendhunter.com/trends/video-cards.md) - [Chaotic Milkshake Campaigns](https://www.trendhunter.com/trends/just-feel-the-urjj.md) - [Quirky Strummable Synths](https://www.trendhunter.com/trends/electronic-synth.md) - [Motion-Powered Songs](https://www.trendhunter.com/trends/motionpowered-song.md) - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md)