# Smartphone-Created Magazines Google and Guardian Labs Used the Pixel 2 to Create 'The Chain' By Laura McQuarrie | Published 2017-11-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/the-chain References: [campaignlive](https://www.campaignlive.co.uk/article/why-google-made-fashion-magazine-promote-pixel-2/1451039) & [theguardian](https://www.theguardian.com/the-chain) In partnership with [Guardian Labs](https://www.trendhunter.com/trends/battery-guardian), Google created 'The Chain' magazine using the Pixel 2 smartphone. While a physical copy of the magazine will be going out to Guardian readers at the end of the week, content from The Chain can also be found online via a platform hosted by [The Guardian](https://www.trendhunter.com/trends/reclaim-your-brain). The magazine offers a look at the world through the eyes of 10 influencers in fashion who document their working lives. Content from The Chain campaign will also be shared with department stores like [Selfridges](https://www.trendhunter.com/trends/neurasit), as well as boutiques and cafes. Many modern brands that do not need to rely on traditional forms of advertising are now venturing into print media as a way to surprise consumers and delight them with niche content. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 66% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Branded Print Media:** Brands are exploring print media as a way to surprise and delight consumers with niche content. - **Smartphone Content Creation:** Smartphones are being used to create professional-quality content for magazines, opening up new opportunities for content creation. - **Influencer Marketing:** Magazines are showcasing the working lives of influencers, highlighting the effectiveness of influencer marketing in reaching target audiences. ### Who This Affects Most - **Technology:** The rise of smartphone content creation creates opportunities for technology companies to develop innovative tools and platforms for content production and publishing. - **Advertising:** The integration of branded print media presents new opportunities for advertising agencies to create unique, engaging campaigns that capture audience attention. - **Fashion:** Fashion brands can leverage influencer marketing in magazines to reach and engage with their target audience, driving brand awareness and sales. ## Related on Trend Hunter - [Art-Tech Zine Collaborations](https://www.trendhunter.com/trends/twentynine-zine.md) - [Camera-Highlighting Smartphones](https://www.trendhunter.com/trends/google-pixel-7.md) - [GenAI Flip Phone Campaigns](https://www.trendhunter.com/trends/styled-with-moto.md) - [Phone Breakup Newsletters](https://www.trendhunter.com/trends/reclaim-your-brain.md) - [Colorful Slab Performance Smartphones](https://www.trendhunter.com/trends/pixel-9.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Refreshing Smartphone Finishes](https://www.trendhunter.com/trends/google-pixel-mint.md) - [Deluxe Dual-Screen Smartphones](https://www.trendhunter.com/trends/google-pixel-fold.md) - [Strategic Smartphone Partnerships](https://www.trendhunter.com/trends/pixel-10-series.md)