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# Futuristic Lunch Carriers
The CellBag is Inspired by Biological Cells

By Meghan Young | Published 2011-12-07 | Updated 2011-12-12 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/the-cellbag
References: [coolhunting](http://www.coolhunting.com/design/cellbag.php) & [labstoreparis](http://labstoreparis.com/)

The CellBag comes from the brilliant minds at Harvard university. Inspired by the form of actual biological cells, this unique food and water carrier provides a quirky, yet futuristic way to travel around the city, conveniently prepared for when hunger or thirst strikes.

Although conceived by Harvard students under the guidance of Professor David Edwards, the CellBag was created in collaboration with industrial designer Mathieu Lehanneur. It features two different compartments: the accordion-like expandable section holds the liquid while the other half is reserved for easy access of dry goods. When detached, the CellBag’s water section lies straight, allowing for easier storage, pouring and filling.

The initial limited run of the CellBag is currently available online with all of the proceeds to the EARTH Water Association.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 19% | Activity: 45% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Biologically-inspired Lunch Carriers:** The CellBag is just one example of how designers are looking to biology for innovative food and water carrier designs.
- **Quirky Futuristic Travel Accessories:** The CellBag exemplifies the growing trend of unique and futuristic travel accessories that combine style and functionality.
- **Expandable Storage Solutions:** The accordion-like expandable section of the CellBag highlights the trend of storage solutions that adapt to the user's needs.

### Who This Affects Most

- **Design and Fashion:** Designers and fashion brands can explore biologically-inspired designs like the CellBag to create innovative and unique lunch carriers.
- **Travel and Tourism:** The growing demand for quirky and futuristic travel accessories presents an opportunity for travel companies to offer innovative and stylish products like the CellBag.
- **Consumer Goods:** Companies in the consumer goods industry can develop expandable storage solutions inspired by the CellBag to meet the needs of modern consumers.

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