# Apple iPhone Ad Campaign Begins By Javier Correas | Published 2007-02-27 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/the-campaign-for-iphone-begins References: [bloggingstocks](http://www.bloggingstocks.com/2007/02/26/apple-iphone-campaign-begins/) The campaign for the [Apple](https://www.trendhunter.com/trends/apples-miss-you) [iPhone](https://www.trendhunter.com/trends/apple-data-auction-commercial) started yesterday with an ad in a commercial break during the 79th Academy Awards. It started with images of old phones and people saying hello... Of course they were not just people, they were all famous stars from movies and TV like Michael J. Fox, Clark Gable or Mr. Incredible from [Pixar's](https://www.trendhunter.com/trends/casetify-x-toy-story) "The Incredibles", with a total of 31 actors and actresses. Then it all relates back to the iPhone So the campaign is already moving, ready to make people desire and begg for it to be available, so that when June comes they all go with the money they have been saving to get one of them. I won't be one of those, I have said at least a couple of times that I hate both the concept and the gadget itself, but the truth is that I adore fresh campaigns like this. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 88% | Activity: 95% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Celebrity Endorsements:** Celebrity endorsements in advertising campaigns create desire and demand for products like the Apple iPhone. - **Desire Creation:** Effective advertising campaigns like Apple's iPhone campaign generate desire and anticipation for new products. - **Emotional Branding:** Using famous stars in advertising campaigns creates emotional connections with the brand and its products like the Apple iPhone. ### Who This Affects Most - **Technology:** The technology industry can utilize celebrity endorsements and emotional branding techniques to promote new product launches. - **Advertising:** The advertising industry can learn from successful campaigns like Apple's iPhone launch to create desire and anticipation for their clients' products. - **Entertainment:** The entertainment industry can explore partnerships with technology brands to leverage celebrity endorsements and generate excitement for new product launches. ## Related on Trend Hunter - [Charged Phone Ads](https://www.trendhunter.com/trends/apples-miss-you.md) - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md) - [Mobile Device Durability Ads](https://www.trendhunter.com/trends/apple-trust-issues.md) - [Auction-Inspired Technology Commercials](https://www.trendhunter.com/trends/apple-data-auction-commercial.md) - [College-Focused Accessibility Campaigns](https://www.trendhunter.com/trends/im-not-remarkable.md) - [Nostalgic Lunar New Year Spots](https://www.trendhunter.com/trends/chinese-new-year-film.md) - [Dreamy Dance-Centric Ads](https://www.trendhunter.com/trends/apple-and-spike-jonze.md) - [Smartphone-Filmed Festive Campaigns](https://www.trendhunter.com/trends/little-garlic.md) - [Horror-Themed Phone Campaigns](https://www.trendhunter.com/trends/join-the-flip-side.md)