# Soothing Sleep-Improving Apps The Calm App Specializes in Aiding Sleep and Meditation Processes By Amy Duong | Published 2019-05-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-calm-app References: [mobihealthnews](https://www.mobihealthnews.com/content/meditation-sleep-app-maker-calm-secures-88m-announces-unicorn-valuation) The Calm App is based in San Francisco and explores a variety of way to improve mental health by tackling sleep patterns and meditation practices. It was founded by Alex Tew and Michael Acton Smith -- the duo originally started the project with the intention to create a [guided meditation app](https://www.trendhunter.com/trends/mindfulness-mobile). In the process, it grew to feature additional elements that include [breathing coaches](https://www.trendhunter.com/trends/get-calmer), [sleep stories](https://www.trendhunter.com/trends/sleep-assistant), a series of soothing songs known as the 'Calm Music' component, 'Calm Master class' audio assistance, and more. The growing number of features help users better understand their mind and sleeping patterns to improve areas that need it most. The app is free and also has subscriptions offerings as well. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 7% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Mental Health Technology:** Disruptive innovation opportunities in the mental health technology industry could include personalized sleep assistance and meditation practices. - **Sleep Tracking:** The sleep tracking industry has opportunities for disruptive innovation with advanced technology and data analysis to improve sleep patterns. - **Subscription-based Apps:** Disruptive innovation opportunities within the app industry could involve offering personalized content and experiences through subscription-based models. ### Sectors Adopting This - **Mental Health:** The mental health industry has the potential for disruptive innovation by integrating technology to improve sleep and meditation practices. - **Technology:** Innovative technology developments in the sleep and meditation industry can disrupt traditional practices by providing personalized solutions. - **App:** The app industry offers disruptive innovation opportunities by offering subscription-based models that provide personalized sleep and meditation experiences. ## Related on Trend Hunter - [Sleep-Enhancing Earbud Apps](https://www.trendhunter.com/trends/calm-ozlo.md) - [Soothing Sleep Sounds](https://www.trendhunter.com/trends/calmspace.md) - [Mindful Sleep-Aid App Content](https://www.trendhunter.com/trends/spotify-and-calm.md) - [Personalized Meditation Apps](https://www.trendhunter.com/trends/personalized-meditation-app.md) - [Sleep Aid Apps](https://www.trendhunter.com/trends/sleep-reset.md) - [Guided Breathing Apps](https://www.trendhunter.com/trends/breathe-calmly.md) - [Simple AI-Powered Meditation](https://www.trendhunter.com/trends/personalized-meditation.md) - [Sleep-Enhancing Mobile Apps](https://www.trendhunter.com/trends/miracle-night.md) - [Anxiety Support Platforms](https://www.trendhunter.com/trends/anxiety-support.md)