# State-Shaped Stands J. Rusten Designs ‘The California Series' By Deborah Kim | Published 2011-07-19 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/the-california-series References: [notcot](http://www.notcot.com/archives/2011/07/california-desk-by-jrusten.php) & [jrusten](http://jrusten.com/2011/07/california-series/) The California Series, which includes a [collection of desks and tables](https://www.trendhunter.com/trends/collective-collection) by J. Rusten Furniture Studio, is the latest collection to own to show stateside pride. Whether you hail from California or you are just a fan of the sunny area, this furniture collection will definitely fit your tastes. Each tabletop is cut carefully from [walnut wood](https://www.trendhunter.com/trends/sculptural-coffee-tables) in the iconic shape of California, and it is available in three different sizes. The California table functions as either a desk for the room, a desk for the office or a [simple but chic coffee table](https://www.trendhunter.com/trends/topographic-coffee-table). ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 73% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture) ## Key Themes ### What's Driving This Trend - **State-shaped Furniture:** The trend of state-shaped furniture provides an opportunity for companies to create unique and personalized furniture pieces for customers based on their geographic location or interests. - **Prideful Design:** Designs that allow customers to showcase their pride for their city, state, or country can be a disruptive innovation opportunity for companies seeking to tap into the growing niche of personalized products. - **Iconic Shapes:** Designs that incorporate iconic shapes or symbols can offer a new and unique spin on traditional furniture pieces, creating a disruptive innovation opportunity for furniture manufacturers. ### Who This Affects Most - **Furniture Manufacturing:** The trend of state-shaped furniture provides an opportunity for furniture manufacturers to create unique and personalized designs that differentiate them from competitors. - **Home Decor:** State-shaped furniture and other prideful designs can serve as a disruptive innovation opportunity for companies seeking to cater to customers' growing desire for unique and personalized home decor items. - **Tourism and Souvenir Industry:** The popularity of state-shaped furniture and other prideful designs provide an opportunity for companies in the tourism and souvenir industry to create new products that appeal to travelers seeking unique souvenirs or gifts. ## Related on Trend Hunter - [Surfboard-Inspired Furniture](https://www.trendhunter.com/trends/pacific-collection.md) - [Geometric Cutout Side Tables](https://www.trendhunter.com/trends/designated-table.md) - [Californian-Themed Timeless Furniture](https://www.trendhunter.com/trends/croft-house-1.md) - [Coastal-Inspired Sleek Furniture](https://www.trendhunter.com/trends/canyon-collection-1.md) - [Traditional Chinese-Inspired Wavy Furniture](https://www.trendhunter.com/trends/wave-collection.md) - [Professional Personalization Standing Desks](https://www.trendhunter.com/trends/oakywood-standing-desk.md) - [Coastline-Inspired Table Designs](https://www.trendhunter.com/trends/marea-low-table.md) - [Modern Customizable Table Designs](https://www.trendhunter.com/trends/customizable-table-design.md) - [Island-Inspired Wooden Furniture](https://www.trendhunter.com/trends/island-table.md)