# Skate Culture Initiatives The Bunt Jam Hosted By Vans Celebrates Toronto's Skateboard Community By Debra John | Published 2024-07-12 | Updated 2024-07-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-bunt-jam References: [vans](https://www.vans.ca/en-ca1) & [thebuntlive](https://thebuntlive.com/bunt-jam/)  The third annual Bunt Jam, sponsored by Vans, is scheduled to occur in Toronto and is designed to commemorate the city's skateboarding culture while promoting inclusivity and community engagement through a variety of activities. For the two-day event, attendees will have the opportunity to observe top international skateboarders in action. In addition to the skateboarding exhibitions, the event will include "3-on-3 basketball tournaments, musical performances, a BBQ, giveaways, and contests," offering a comprehensive range of entertainment for all participants. The event's agenda also features complimentary skateboard lessons conducted by Vans athletes. Vans has also collaborated with the Scadding Community Centre to allocate 20 spots specifically for underprivileged groups, ensuring equitable access to skateboarding activities. This initiative "aligns with [Vans'](https://www.trendhunter.com/trends/always-pushing) new global storytelling strategy, "Always Pushing," with the Bunt Jam serving as the official launch" to celebrate and implement this new direction. The Bunt Jam will take place July 19th and 20th. Image Credit: Vans ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 21% | Activity: 28% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Inclusive Skateboarding Events:** Skateboarding events now emphasize inclusivity by providing opportunities for underprivileged groups to participate and engage. - **Multi-activity Festivals:** Events like the Bunt Jam are evolving into multi-activity festivals, incorporating sports, music, and community engagement for broader appeal. - **Corporate-culture Collaborations:** Brands such as Vans are creating collaborative cultural events to enhance community relationships and align with storytelling strategies. ### Who This Affects Most - **Sports Entertainment:** The integration of diverse activities at skateboarding events represents a shift towards more comprehensive sports entertainment experiences. - **Event Management:** The rise in demand for inclusive and multi-activity events highlights new opportunities for innovation within the event management industry. - **Corporate Social Responsibility:** Companies are increasingly utilizing events like the Bunt Jam to reinforce their corporate social responsibility initiatives and community engagement efforts. ## Related on Trend Hunter - [Skateboarding-Inspired Ads](https://www.trendhunter.com/trends/always-pushing.md) - [Dynamic Skateable Architecture Stores](https://www.trendhunter.com/trends/vans-west-end.md) - [Global Storytelling Initatives](https://www.trendhunter.com/trends/always-pushing-campaign.md) - [In-Store Music Series](https://www.trendhunter.com/trends/vans-off-the-wall-campaign-1.md) - [Skateboarding Heritage Collection](https://www.trendhunter.com/trends/united-through-skateboarding.md) - [Skateboarding Shoe Tours](https://www.trendhunter.com/trends/commitment-to-progression.md) - [Bold Skate Shoe Campaigns](https://www.trendhunter.com/trends/vans-off-the-wall-campaign.md) - [Third Space Community Programming](https://www.trendhunter.com/trends/exhibition-place-community-connect.md) - [Heritage-Honoring Collaborative Skate Shoes](https://www.trendhunter.com/trends/fuct-collaboration.md)