# Hobo-Chic Beer Holders The Bum Bag Cooler is Perfect for the Park By Marina Rotharmel | Published 2012-07-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-bum-bag-cooler References: [incrediblethings](http://www.incrediblethings.com/food/brown-baggin-paper-bag-koozie/) & [thabto](http://thabto.co.uk/bum-bag.html) If you like that hobo-chic look then you’ll love the Bum Bag Cooler. This quirky [beer cooler](https://www.trendhunter.com/trends/poppy-collection) lets you blend in with permanent park-goers. The company behind this ingenious product is thabato, based out of London. On their website they say that, "they design and develop their own range of quality, quirky and unusual products." The cooler is made from Tyvek, which is in fact plastic, not paper. This [reusable plastic paper bag](https://www.trendhunter.com/trends/gochill-cooler) is lined with foil that will keep your drink cooler for longer on a hot summer day. It’s totally waterproof and tear-resistant. The [bum bag](https://www.trendhunter.com/trends/hydration-crossbody) is a totally fun way to blend in with the streets. Just grab a tall boy, set up a blanket and take in the view. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 57% | Activity: 82% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Sustainable Beer Accessories:** The Bum Bag Cooler showcases the trend of using eco-friendly materials like reusable plastic to create innovative beer accessories. - **Quirky Urban Fashion:** The hobo-chic design of the Bum Bag Cooler reflects the growing trend of embracing unique and unconventional fashion statements in urban environments. - **Functional Multi-purpose Products:** The Bum Bag Cooler exemplifies the trend of creating products that serve multiple purposes, combining the functionality of a cooler and a fashion accessory. ### Industries Being Reshaped - **Outdoor Recreation:** The Bum Bag Cooler presents an opportunity for businesses in the outdoor recreation industry to create innovative and stylish accessories that enhance the consumer experience. - **Eco-friendly Products:** The use of recyclable materials in the Bum Bag Cooler opens up avenues for businesses in the eco-friendly products industry to develop innovative and sustainable beverage accessories. - **Fashion and Accessories:** The hobo-chic trend highlighted by the Bum Bag Cooler offers opportunities for businesses in the fashion and accessories industry to cater to consumers looking for unconventional and distinctive fashion items. ## Related on Trend Hunter - [Water-Holding Cooler Backpacks](https://www.trendhunter.com/trends/camelbak-chillbak-pack-30.md) - [Freezer-Friendly Six-Pack Holders](https://www.trendhunter.com/trends/beer-can-holder.md) - [Stylish Cooler Accessories](https://www.trendhunter.com/trends/tote-cooler.md) - [Garment-Inspired Drink Holders](https://www.trendhunter.com/trends/puffin-drinkware-the-aloha.md) - [Multifunctional Beach Backpacks](https://www.trendhunter.com/trends/bumruk.md) - [Hybrid Cooler Backpacks](https://www.trendhunter.com/trends/cooli.md) - [Insulated Drink Holders](https://www.trendhunter.com/trends/puffin-drinkware.md) - [Seasonal Straw-Made Beer Coolers](https://www.trendhunter.com/trends/beer-bale-cooler.md) - [Transparent Backpack Coolers](https://www.trendhunter.com/trends/icemule-clear.md)