# Buffalo Chicken Strip Sandwichs Whataburger is Serving Up the Buffalo Ranch Chicken Strip Sandwich By Katherine Pendrill | Published 2024-07-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-buffalo-ranch-chicken-strip-sandwich References: [qsrweb](https://www.qsrweb.com/news/whataburger-relaunches-buffalo-ranch-chicken-strip-sandwich/)  Whataburger is turning a classic chicken sandwich on its head with the Buffalo Ranch Chicken Strip Sandwich. Instead of a crispy chicken filet, Whataburger's Buffalo Ranch Chicken Strip Sandwich features three [crispy Whatachick'n Strips](https://www.trendhunter.com/trends/whatachickn-bites) served side by side on a five-inch bun. The chicken strips are then smothered in the brand's original [spicy Buffalo Sauce](https://www.trendhunter.com/trends/mcdonalds-buffalo-ranch), a cool Buttermilk Ranch, and then finished with two slices of Monterey Jack Cheese. While some fans may remember the Buffalo Ranch Chicken Strip Sandwich, it will be a new offering in some markets. As Scott Hudler, [Whataburger CMO](https://www.trendhunter.com/trends/hot-honey-crisp-whatachickn-sandwich), said in a recent press release, "While this unique flavor combination will be a welcome return for many Guests, we're also thrilled to introduce it in our new markets." Image Credit: Whataburger ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 8% | Activity: 11% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Reinvented Classics:** Whataburger's Buffalo Ranch Chicken Strip Sandwich exemplifies how traditional dishes can be transformed with innovative ingredients and flavor combinations. - **Regional Flavor Adaptation:** Introducing the Buffalo Ranch Chicken Strip Sandwich to new markets highlights the strategy of tailoring menu items to suit local tastes and preferences. - **Brand-driven Signature Sauces:** The use of Whataburger's unique Buffalo Sauce and Buttermilk Ranch showcases the growing trend of brands creating proprietary sauces to differentiate their offerings. ### Where This Applies - **Fast Food:** Innovative menu items like the Buffalo Ranch Chicken Strip Sandwich can drive excitement and increase consumer loyalty in the highly competitive fast food industry. - **Food and Beverage:** The introduction of novel flavor profiles and unique combinations, as seen with the Buffalo Ranch Chicken Strip Sandwich, is essential for staying ahead in the dynamic food and beverage sector. - **Consumer Packaged Goods:** The focus on proprietary sauces in fast food menus offers opportunities for growth in the consumer packaged goods industry through bottled sauce sales. ## Related on Trend Hunter - [Creamy-Sweet Chicken Sandwiches](https://www.trendhunter.com/trends/hot-honey-crisp-whatachickn-sandwich.md) - [Limited-Edition Chicken Sandwiches](https://www.trendhunter.com/trends/burgerfi-buffalo-chicken-sandwich.md) - [Saucy Buffalo Chicken Sandwiches](https://www.trendhunter.com/trends/crave-hot-dogs-bbq.md) - [Buffalo Chicken Buttermilk Sandwiches](https://www.trendhunter.com/trends/buffalo-buttermilk-sandwich.md) - [Sauce-Smothered Chicken Sandwiches](https://www.trendhunter.com/trends/saucy-chicken-sandwich.md) - [Southwestern Cuisine QSR Meals](https://www.trendhunter.com/trends/whataburger-menu-items.md) - [Spicy Buffalo QSR Meals](https://www.trendhunter.com/trends/buffalo-chicken-sandwich.md) - [Western-Style Chicken Sandwiches](https://www.trendhunter.com/trends/western-bacon-chicken-sandwich.md) - [Towering Buffalo Chicken Sandwiches](https://www.trendhunter.com/trends/big-buffalo-chicken-sandwich.md)