# Comical Caption Vandalisms The Bubble Project by Ji Lee is a Clever and Hilarious Way to Engage By Kevin Young | Published 2012-06-05 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/the-bubble-project References: [pleaseenjoy](http://pleaseenjoy.com/project.php?cat=1&subcat=&pid=3&navpoint=0) & [thebubbleproject](http://thebubbleproject.com/) Ji Lee has a stark, in-your-face type of humor as exemplified in her [bubble caption sticker scheme](https://www.trendhunter.com/trends/the-stickerbox), the Bubble Project. Lee printed 50,000 bubble stickers and plastered them on top of ads throughout the New York City streets. These bubble captions were left blank for a purpose, and there's no doubt people will be tempted to fill it in. The empty captions encourage passersby to fill in the blanks, leaving the words and ideas up to them. Lee's attempt at changing the city's facade was a success as the project transformed the dull concrete jungle into a laughable space that includes public dialogue. Since its inception, the Bubble Project has boomed into a worldwide project where many cities have people [claiming back their public space](https://www.trendhunter.com/trends/bland-castles). ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 29% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Interactive Street Art:** Creating public art that invites participation and engagement, sparking conversations and dialogue. - **Crowdsourced Content:** Encouraging people to contribute their own ideas and creativity to a shared project or platform. - **Transforming Urban Environments:** Revitalizing city spaces by adding humor and interactivity, changing the way people perceive and interact with their surroundings. ### Industries Being Reshaped - **Advertising:** Exploring new ways to capture public attention and create interactive ad campaigns that engage the audience. - **Street Art:** Integrating technology and interactive elements into street art to transform public spaces into immersive artistic experiences. - **Community Engagement:** Creating platforms and projects that encourage community participation and generate public dialogue and interaction. ## Related on Trend Hunter - [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Spiky Inflatable Sculptures](https://www.trendhunter.com/trends/inflatable-sculptures1.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Nostalgia-Inspired Experiences](https://www.trendhunter.com/trends/bubble-planet.md) - [Vibrant City Installations](https://www.trendhunter.com/trends/craig-karl2.md) - [Emoji-Centric Campaigns](https://www.trendhunter.com/trends/bubble-gum-emoji.md) - [Bubble-Inspired Pendant Lights](https://www.trendhunter.com/trends/bubbles-lighting-design.md)