# Light Genderless Fragrances The Bubble Collection's D2C Fragrances are Affordable & Boundless By Laura McQuarrie | Published 2021-12-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-bubble-collection References: [prnewswire](https://www.prnewswire.com/news-releases/the-bubble-collection-e-shop-bursts-open-for-business-301437434.html) & [thebubblecollection](https://thebubblecollection.com/) Following a successful crowdfunding campaign on Indiegogo, The Bubble Collection has now officially launched its e-commerce shop. As CEO and co-founder Gregory Cole states, "The reason why we were so successful on Indiegogo was because there is a market out there craving our [light and genderless scents](https://www.trendhunter.com/trends/balestra-1924). Gone are the days of heavy perfumes and colognes that invade the space of those around you." The [direct-to-consumer fragrance brand](https://www.trendhunter.com/trends/dossier-flagship-boutique) sets itself apart by bringing expensive scents to customers at an affordable price. And to help consumers sample its broad range of scents for the first time, The Bubble Collection shares a Discovery set of six eau de toilette in 2ml vials. The genderless, ageless and boundless scents capture the essences of global destinations and life's meaningful moments and moods. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 13% | Activity: 26% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Direct-to-consumer Fragrance:** The success of The Bubble Collection's crowdfunding campaign highlights a growing demand for affordable, genderless fragrances delivered straight to customers. - **Light Fragrances:** The popularity of The Bubble Collection's light and genderless scents opens up opportunities for other fragrance brands to explore creating more subtle and less invasive fragrances. - **Scent Discovery Sets:** The Bubble Collection's offering of a set of six 2ml vials to sample their range of scents presents an opportunity for other fragrance brands to offer similar discovery sets to help customers explore their fragrances. ### Industries Being Reshaped - **Fragrance:** The Bubble Collection's success with their affordable and genderless fragrances creates potential for new players to enter the fragrance industry with similarly disruptive offerings. - **E-commerce:** The Bubble Collection's launch of their e-commerce shop highlights the growing trend of direct-to-consumer brands and presents an opportunity to innovate new approaches to online fragrance shopping. - **Travel:** The Bubble Collection's scents inspired by global destinations highlights the potential for fragrance brands to explore new scents and packaging inspired by travel and cultural experiences. ## Related on Trend Hunter - [Affordable Genderless Fragrances](https://www.trendhunter.com/trends/arkive-makes-scents-collection.md) - [Next-Gen Mood Fragrances](https://www.trendhunter.com/trends/boy-smells-20.md) - [Evocative Everyday Fragrances](https://www.trendhunter.com/trends/modern-magic.md) - [Mood-Matching Body Mists](https://www.trendhunter.com/trends/collectable-body-mist.md) - [Fluid Fashion Basics Perfumes](https://www.trendhunter.com/trends/everybodyworld.md) - [Luxury All-Gender Perfumes](https://www.trendhunter.com/trends/les-ternels-de-balmain.md) - [Close-Wearing Fragrances](https://www.trendhunter.com/trends/eau-intimite.md) - [Bubble Tea Fragrance Mists](https://www.trendhunter.com/trends/bubble-tea-fragrance-mist.md) - [Relatable Genderless Fragrances](https://www.trendhunter.com/trends/noyz.md)