# Beauty Vlogger Contests The Brush Contest from L'Oreal Appeals to Makeup Lovers Worldwide By Laura McQuarrie | Published 2015-02-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-brush-contest References: [marketingmag](http://www.marketingmag.ca/brands/loreal-paris-invites-vloggers-to-brush-up-on-their-makeup-skills-135442?rss=yes) & [youtube](https://www.youtube.com/user/lorealpariscanada/thebrushcontest) In order to scope out emerging makeup artists, L’Oréal Paris is putting out a call to beauty vloggers worldwide with The Brush Contest. The Brush Contest has participants enter with a three-minute video that showcases their skills as a makeup artist, based on the theme of "color clash." The grand prize for the contest includes a one year €100,000 professional contract with L’Oréal, which is a huge opportunity for [budding talent in the beauty industry](https://www.trendhunter.com/trends/beauty-entrepreneurship). While L’Oréal's target demographic is women around the age of 40, the brand has been making an effort in the last year to reach out to a younger audience in the 18-34 range. Appealing to a hip, connected network of beauty vloggers is a surefire way to spark a new interest in its cosmetics—especially since celebs like Eva Longoria, Freida Pinto and Karlie Kloss will be along for the ride. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 14% | Activity: 44% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Makeup Vlogger Contests:** Beauty brands can create contests to discover new makeup artists and engage with a younger audience through social media. - **Social Media Influencer Marketing:** Beauty brands can leverage social media influencers to market their products and reach a wider audience. - **Personalized Makeup Products:** Beauty brands can use data analytics to create personalized makeup products based on individual skin types, tones, and preferences. ### Sectors Adopting This - **Beauty:** Beauty brands can use contests and influencer marketing to engage with younger audiences and discover new talent. - **Marketing:** Influencer marketing can be used across various industries to increase brand awareness and reach new audiences. - **Data Analytics:** Various industries can use data analytics to personalize products and improve overall customer experience. ## Related on Trend Hunter - [Beauty Innovation Contests](https://www.trendhunter.com/trends/the-catalysts-program.md) - [Beauty-Inspired Guided Tours](https://www.trendhunter.com/trends/loreal-and-the-louvre.md) - [Social Video Beauty Brands](https://www.trendhunter.com/trends/the-pretty.md) - [Versatile Beauty-Enthusiast-Approved Products](https://www.trendhunter.com/trends/trending-musthaves.md) - [Beauty Comedy Collaborations](https://www.trendhunter.com/trends/comedy-collaboration.md) - [Beauty Innovation Funds](https://www.trendhunter.com/trends/loreals-inclusive-beauty-fund.md) - [Hilarious Judicial Beauty Ads](https://www.trendhunter.com/trends/judge-beauty-1.md) - [3D-Printed Makeup Brushes](https://www.trendhunter.com/trends/futura-avant-lab.md) - [Inclusive Beauty Campaigns](https://www.trendhunter.com/trends/judge-beauty.md)