# Plant-Based Brunch Burgers Next Level Burger Just Debuted the Brunch Burger with JUST Egg By Katherine Pendrill | Published 2023-04-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-brunch-burger References: [vegconomist](https://vegconomist.com/gastronomy-food-service/fast-food/next-level-just-egg-brunch-burger/)  [Next Level Burger](https://www.trendhunter.com/trends/just-breakfast-sandwich) has teamed up with [JUST Egg](https://www.trendhunter.com/trends/just-egg-breakfast-burritos) to celebrate 'National Egg Month' with a new plant-based burger called 'The Brunch Burger.' As Next Level Burger Co-Founder and CEO, Matt de Gruyter, says of the new partnership, "Our new Brunch Burger with JUST Egg packs in the flavor of the fan-favorite meal with impressive sustainability stats!” Starting May 1, Next Level Burger will begin offering The Brunch Burger as a delicious mid-day meal option. The new dish is made with a [plant-based JUST Egg patty](https://www.trendhunter.com/trends/the-patty-one-by-yo-egg), which is made from mung beans and offers six grams of plant-based protein per serving. In addition to the JUST Egg Folded patty, The Brunch Burger will also feature a smashed plant-based burger patty, organic tempeh bacon, American cheese, roasted garlic thyme mayo, sliced tomato, and a couple of tater tots, all on an organic white bun. Image Credit: Next Level Burger, Eat Just Inc. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 27% | Activity: 4% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Protein:** The use of plant-based protein in restaurants creates new opportunities for companies to debut innovative and sustainable menu items. - **Collaborations:** Collaborations between plant-based protein companies and restaurants give birth to unique menu items catered to meat-eaters and vegans alike. - **Sustainability:** Innovative collaborations between plant-based protein companies and restaurants can be used as an opportunity to promote sustainable agricultural practices. ### Industries Being Reshaped - **Restaurant:** Restaurants who experiment with plant-based protein and collaborate with companies like JUST Egg can attract a diversified clientele, particularly those concerned with sustainability and more plant-based diets. - **Plant-based Protein:** The plant-based protein industry is seeing growth in demand as more restaurants are incorporating these products into their menu items. - **Sustainable Agriculture:** Companies that can provide sustainable plant-based protein options, like JUST Egg, have an opportunity to partner with restaurants that value sustainable agricultural practices and ethical food sourcing. ## Related on Trend Hunter - [Egg-Free Breakfast Sandwich](https://www.trendhunter.com/trends/just-breakfast-sandwich.md) - [Plant-Based Breakfast Burritos](https://www.trendhunter.com/trends/just-egg-breakfast-burritos.md) - [Nature-Inspired Vegan Burgers](https://www.trendhunter.com/trends/next-level-summer-adventure-trio.md) - [Plant-Based Virtual Burger Menus](https://www.trendhunter.com/trends/vegelicious.md) - [Delectable Vegan Breakfast Sandwiches](https://www.trendhunter.com/trends/vegan-breakfast-sandwich.md) - [Plant-Based Breakfast Burritos](https://www.trendhunter.com/trends/southwest-breakfast-burrito.md) - [Jackfruit-Based Smash Burgers](https://www.trendhunter.com/trends/plantbased-classic-smash-burger.md) - [Crispy Vegan Fish Burgers](https://www.trendhunter.com/trends/vegan-fish-burger.md) - [American Vegan Breakfast Sandwiches](https://www.trendhunter.com/trends/plant-based-cali.md)