# AR Brow Apps The Brow App by Anastasia Beverly Hills Leverages Augmented Reality By Laura McQuarrie | Published 2021-03-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-brow-app References: [glossy.co](https://www.glossy.co/beauty/anastasia-beverly-hills-pushes-digital-strategy-with-new-brow-app/) & [anastasiabeverlyhills](https://www.anastasiabeverlyhills.com/) [Anastasia Beverly Hills](https://www.trendhunter.com/trends/brow-freeze-gel) is a beauty brand that has become synonymous with eyebrows and it is now introducing an [augmented reality application](https://www.trendhunter.com/trends/the-philips-hue-app), called The Brow App, to help people shape, groom and fill in their brows at home. The educational app was created to make expert-level help available on-demand, especially at a time when people are opting for more at-home treatments than in-person beauty appointments. The augmented reality tool kicks off with a quiz about eyebrow type, including details on how they currently look, the desired result and the user's level of grooming experience. The app also offers guidance with augmented try-on features and a Look Library that shares tips and tricks for achieving perfect eyebrow styles and shapes. The app also shares insight into [ABH's](https://www.trendhunter.com/trends/volumizing-tinted-brow-gel) trademarked Golden Ratio Method. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 59% | Activity: 75% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **At-home Beauty Apps:** The rise of at-home beauty treatments has created an opportunity for augmented reality apps that offer expert-level help on-demand. - **Augmented Reality Try-on Tools:** The Brow App by Anastasia Beverly Hills demonstrates the potential for augmented reality try-on tools to help consumers visualize and experience beauty products before making a purchase. - **Personalized Beauty Experiences:** Apps like The Brow App that offer personalized quizzes and tips are likely to become more popular as consumers seek customized beauty experiences. ### Industries Being Reshaped - **Beauty:** The beauty industry can explore the potential for augmented reality apps and personalized experiences to enhance at-home treatments and reach a wider audience. - **Augmented Reality:** The development and application of augmented reality technology in the beauty industry can drive innovation and improve the customer experience. - **Mobile App Development:** The success of The Brow App highlights the growing importance of developing mobile apps that offer personalized experiences and expert-level help to consumers. ## Related on Trend Hunter - [AR-Powered Makeup Experiences](https://www.trendhunter.com/trends/beauty-bestie-20.md) - [Empowering AR Applications](https://www.trendhunter.com/trends/black-radiance.md) - [AR-Enabled Try-On Tools](https://www.trendhunter.com/trends/google-6.md) - [Mixed-Reality Makeup Apps](https://www.trendhunter.com/trends/elf-cosmetics-3.md) - [Spatial Computing Beauty Apps](https://www.trendhunter.com/trends/laura-mercier-app-for-apple-vision-pro.md) - [AI-Powered Beauty Discovery Platforms](https://www.trendhunter.com/trends/mylondonbeauty.md) - [Volume-Boosting Brow Gels](https://www.trendhunter.com/trends/volumizing-tinted-brow-gel.md) - [AI-Based Salon Try-Ons](https://www.trendhunter.com/trends/perfect-corp.md) - [AI Beauty Assistants](https://www.trendhunter.com/trends/sephora-chatbot.md)