# Structured Crest Jackets The Brooklyn Circus Varsity Blazer Makes for a Modern Fit By Katie Pagnotta | Published 2012-12-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-brooklyn-circus References: [highsnobiety](http://www.highsnobiety.com/2012/12/02/the-brooklyn-circus-loro-piana-varsity-blazer/) & [thebkcircus](http://thebkcircus.com/) Chic brand The [Brooklyn Circus](https://www.trendhunter.com/trends/wool-varsity-jacket) is known for its well-tailored varsity jackets and now, it has added the ‘[Loro Piana](https://www.trendhunter.com/trends/ryder-cup-golf) Varsity Blazer’ to the collection. It is a garment true to the company’s standards with a new sleek look. The Loro Piana Varsity Blazer is made from Italian Loro Piana wool and Japanese fabrics. These luxurious materials make this blazer stand apart from the rest and ensure its lasting quality. The jackets are made of foreign materials, but still manufactured in the United States. The blazers are contemporary in style, come with the brand’s personalized logo crest on the breast pocket and charming gold buttons. This modern take on the [varsity blazer](https://www.trendhunter.com/trends/the-carlyle-hotel) is perfect to pair with a t-shirt or dress it up with a tie and a button-up. The Brooklyn Circus apparel is preppy and optimal for any young polished man. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 25% | Activity: 31% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Luxury Material Blazers:** The use of Italian Loro Piana wool and Japanese fabrics in blazers presents an opportunity for luxury fashion brands to cater to a discerning clientele. - **Modern Varsity Jackets:** The modern take on varsity jackets, such as The Brooklyn Circus' Loro Piana Varsity Blazer, offers an opportunity for fashion brands to appeal to younger, style-conscious consumers. - **Personalized Brand Crest:** The inclusion of a personalized logo crest on garments like The Brooklyn Circus jackets creates an opportunity for brands to enhance brand recognition and create a sense of exclusivity. ### Industries Being Reshaped - **Luxury Fashion:** Luxury fashion brands can incorporate high-quality materials like Italian Loro Piana wool and Japanese fabrics in their blazers to attract affluent customers. - **Streetwear Fashion:** Streetwear brands can reimagine and modernize the classic varsity jacket to appeal to younger consumers looking for stylish, casual clothing options. - **Custom Apparel:** Brands can offer personalized logo crests on their garments, providing customers with a unique and customized fashion experience. ## Related on Trend Hunter - [Vintage-Inspired Wool Varsity Jackets](https://www.trendhunter.com/trends/wool-varsity-jackets.md) - [Luxe Retailer Varsity Jackets](https://www.trendhunter.com/trends/wool-varsity-jacket.md) - [Tailored Apparel Line-Expansions](https://www.trendhunter.com/trends/west-coast-ivy-collection.md) - [Chic Satin Blazers](https://www.trendhunter.com/trends/satin-blazer.md) - [Seasonal Collegiate Varsity Jackets](https://www.trendhunter.com/trends/superdry-varsity.md) - [Coastal Ivy League Apparel](https://www.trendhunter.com/trends/west-coast-ivy.md) - [Versatile Stylish Seasonal Jackets](https://www.trendhunter.com/trends/blauer-1.md) - [Homecoming-Enthused Collegiate Apparel](https://www.trendhunter.com/trends/homecoming-styles.md) - [Premium Athleticwear Collabs](https://www.trendhunter.com/trends/reigning-champ-and-golden-bear.md)