# Hybrid Brownie-Infused Cookies Great American Cookies is Now Serving The Brookie as a Hybrid Treat By Katherine Pendrill | Published 2018-01-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-brookie References: [prnewswire](https://www.prnewswire.com/news-releases/great-american-cookies-premieres-the-brookie---a-bakery-love-story-for-the-ages-300577853.html) & [facebook](https://www.facebook.com/greatamericancookies/photos/a.10151429531275440.856833.54000790439/10159820774855440/?type=1&theater) For those who can never decide if a chocolate brownie or a soft and chewy cookie is the perfect dessert, now there is a way to enjoy both at once in the form of 'The Brookie.' As the latest addition to the Great American Cookies' lineup, The Brookie is a delicious way to indulge in two beloved treats at once. Dubbed "a bakery love story for the ages," The Brookie is a colossal new treat that Great American Cookies created for Valentine's Day. The story goes that in a bakery where the ovens are always hot, the brand just couldn't keep its famous cookies and brownies apart. The result is a [hybrid treat](https://www.trendhunter.com/trends/butterfinger-pizookie) that is part [fudgy brownie](https://www.trendhunter.com/trends/double-fudge-brownie), and part chocolate chip cookie. To celebrate the love story, Great American Cookies is inviting customers to buy three, and get one free, now through February 14th. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 4% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Hybrid Treats:** There is an opportunity to create more hybrid treats by combining flavors and textures of popular desserts. - **Limited-time Offerings:** Offering limited-time products or seasonal products can help drive sales and generate excitement among customers. - **Valentine's Day Treats:** Creating special treats for holidays or special occasions can be a great way to attract customers and increase sales. ### Sectors Adopting This - **Bakery:** Bakeries can experiment with combining popular desserts to create unique treats and drive sales. - **Food and Beverage:** Companies in the food and beverage industry can create limited-time offerings or holiday-themed treats to generate excitement and increase sales. - **Gifts and Special Occasions:** Companies that cater to special occasions like Valentine's Day can capitalize on the hype by creating special treats or limited-time offerings. ## Related on Trend Hunter - [Rich Brownie-Packed Cookies](https://www.trendhunter.com/trends/classic-brookie.md) - [Hybrid Brownie-Flavored Cookies](https://www.trendhunter.com/trends/brookie-pie.md) - [Hybrid Holiday Dessert Cookies](https://www.trendhunter.com/trends/brookie-dough-pie-cookies.md) - [Layered Peanut Butter Brownies](https://www.trendhunter.com/trends/peanut-butter-brookie.md) - [Hybrid Brownie Ice Creams](https://www.trendhunter.com/trends/brookie-ice-cream.md) - [Hybrid Brownie Cookie Treats](https://www.trendhunter.com/trends/brownie-cookies.md) - [Hybrid Cookie Croissants](https://www.trendhunter.com/trends/the-crookie.md) - [Hybrid Brownie Crust Cookies](https://www.trendhunter.com/trends/brookie-dough-pie.md) - [Sweet Red Velvet Brownies](https://www.trendhunter.com/trends/red-velvet-brookie.md)