# Pop Culture Currency The Brixton Pound Unveils a David Bowie Print By Christopher DeLuca | Published 2011-10-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-brixton-pound References: [psfk](http://www.psfk.com/2011/10/david-bowie-featured-on-local-london-currency.html) & [brixtonpound.org](http://brixtonpound.org/) In honor of its second birthday, the [Brixton Pound](https://www.trendhunter.com/trends/deep-roast-peanut-stout) has taken up a bold new visual identity. The currency, which is the first urban currency in the UK and is used to support a buy local ethos in the area, has the faces of four Brixton heroes. [David Bowie](https://www.trendhunter.com/trends/gap-1) is without a doubt the most recognizable figure on the Brixton Pound, appearing on the ten pound note. This use of [iconic local figures](https://www.trendhunter.com/trends/bosses-campaign) is an intelligent way to promote the use of a currency to create local transactions. **Implications** - Youth demographics have a penchant for the contemporary, both in terms of art and design. This inclination stems from seeing part of themselves within popular culture and maintaining as their own. Companies should seek out ways to reflect the identity of youth consumers back to them to create a more meaningful connection. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 8% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Credit Crunch](https://www.trendhunter.com/creditcrunch) ## Key Themes ### Why This Trend Is Growing - **Celebrity-inspired Currencies:** The use of iconic local figures on currency is a trend that connects with youth demographics and promotes local transactions. - **Pop Culture Marketing:** Reflecting the identity of youth consumers through popular culture is an emerging trend that creates meaningful connections with brands. - **Urban Currency:** Localized currencies that support a buy local ethos are becoming increasingly popular and present a disruptive innovation opportunity in the financial industry. ### Industries Being Reshaped - **Finance:** The emergence of urban currencies presents opportunities for disruption in traditional financial models. - **Marketing:** Companies can utilize the trend of pop culture marketing to create stronger connections with younger consumers. - **Local Business:** Localized currencies that support the buy local ethos offer opportunities for small businesses to thrive and build stronger communities. ## Related on Trend Hunter - [Rockstar-Inspired Instant Film Designs](https://www.trendhunter.com/trends/for-the-rebel-rebels.md) - [Singer-Dedicated Streets](https://www.trendhunter.com/trends/david-bowie-street.md) - [Commemorative Music Coins](https://www.trendhunter.com/trends/music-coins.md) - [Glamorous Rockstar-Inspired Dolls](https://www.trendhunter.com/trends/david-bowie-doll.md) - [British Author-Honoring UK Coins](https://www.trendhunter.com/trends/jrr-tolkien.md) - [Collectible Historical Figurines](https://www.trendhunter.com/trends/thrilljoy-pix.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Pop Culture Candy Packaging](https://www.trendhunter.com/trends/album-art-packaging.md) - [Music Culture-Honoring Graphic Tees](https://www.trendhunter.com/trends/dance-tshirt.md)