# Modern Social Clubs The Britely is a Full-Service Club That Revitalizes Old Hollywood Glamor By Laura McQuarrie | Published 2019-07-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/the-britely References: [prnewswire](https://www.prnewswire.com/news-releases/the-britely-a-modern-social-club-with-food-and-drink-by-two-michelin-star-chef-wolfgang-puck-and-interiors-by-martin-brudnizki-design-studio-opens-springsummer-2020-300885709.html) & [thebritely](https://thebritely.com/) The Britely is a [members-only modern social club](https://www.trendhunter.com/trends/luxury-private-club) that's being introduced to West Hollywood as a glamorous yet casual destination. The full-service club boasts an Old Hollywood-inspired interior design by [Martin Brudnizki Design Studio](https://www.trendhunter.com/trends/martn-martn-arquitectos) and two private dining experiences providing [Michelin](https://www.trendhunter.com/trends/the-pollo-lounge)-starred cuisine by chef Wolfgang Puck. Additionally, membership to the club provides access to a rooftop pool, a 24-hour gym, a spa, private bowling lanes, a screening room, plus a music and performance venue. The social club, centered on community and culture, is specifically targeted towards "the curious, the seekers and the explorers." The Britely is set to open in the spring or summer of 2020, aiming to inspire connections between diverse groups of people from different backgrounds and industries. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 75% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Members-only Clubs:** The rise of members-only clubs presents opportunities for disruptive innovation in creating exclusive and tailored experiences for diverse groups of people. - **Old Hollywood-inspired Design:** The trend of incorporating Old Hollywood-inspired design elements opens up possibilities for disruptive innovation in creating immersive and nostalgic environments. - **Multi-purpose Social Spaces:** The demand for multi-purpose social spaces provides opportunities for disruptive innovation in designing venues that offer a range of experiences and activities. ### Sectors Adopting This - **Hospitality:** The hospitality industry can explore disruptive innovation by creating modern social clubs that provide unique and exclusive experiences to their members. - **Interior Design:** The interior design industry can leverage the trend of Old Hollywood-inspired design to create innovative spaces that evoke nostalgia and charm. - **Entertainment:** The entertainment industry can tap into the demand for multi-purpose social spaces by designing venues that offer a diverse range of entertainment options for their patrons. ## Related on Trend Hunter - [Luxurious Membership-Based Hotel Initatives](https://www.trendhunter.com/trends/proper-club.md) - [Exclusive Membership Club Openings](https://www.trendhunter.com/trends/soho-house.md) - [Timeless Members’ Club Interiors](https://www.trendhunter.com/trends/members-club-interior.md) - [Wellness Lifestyle Clubs](https://www.trendhunter.com/trends/the-health-cafe.md) - [Alcohol-Free Members Clubs](https://www.trendhunter.com/trends/maze-nyc.md) - [Stylish Airport Lounges](https://www.trendhunter.com/trends/the-clubhouse.md) - [Alcohol-Free Members Clubs](https://www.trendhunter.com/trends/alcohol-free-members-club.md) - [Modern Neutral-Toned Suites](https://www.trendhunter.com/trends/the-boca-raton.md) - [Washington Private Club Expansions](https://www.trendhunter.com/trends/the-ned-washington.md)