# Beer-Inspired Ice Creams Salt & Straw Created the The Brewers Series with Five Craft Breweries By Laura McQuarrie | Published 2024-05-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-brewers-series References: [newschoolbeer](https://newschoolbeer.com/home/2024/5/salt-amp-straw-ice-cream-brewers-series) & [saltandstraw](https://saltandstraw.com/)  [Salt & Straw](https://www.trendhunter.com/trends/the-chef-series-by-salt-and-straw) has built entire ice cream series around themes like cereal or upcycled ingredients and its newest creation, The Brewers Series, introduced [beer ice cream flavors](https://www.trendhunter.com/trends/peroni-italian-beer-ice) made in collaboration with five established craft breweries from across the country. For June, Salt & Straw locations across the United States will be serving scoops of family-friendly, non-alcoholic beer-inspired ice cream flavors that pay tribute to popular beers. Seattle's Métier Brewing Black Stripe Coconut Porter was the starting point for Métier's Black Stripe Porter & Bread Pudding, while Monkish's Space Cookies & Cream Hazy IPA speaks to fans of hoppy flavors. The lineup also includes fresh and summery serves like La [Tropical's](https://www.trendhunter.com/trends/spicy-tropical-tommys) La Original Lager with Guava. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 83% | Activity: 91% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Beer-infused Desserts:** This trend explores the infusion of beer flavors into classic desserts, creating unique and innovative taste experiences. - **Non-alcoholic Alcohol-inspired Treats:** Experimenting with alcohol-inspired flavors in non-alcoholic products caters to a diverse audience, including those who avoid alcohol. - **Collaborative Culinary Creations:** Collaboration between different food and beverage industries can result in creative, novel products that attract customers from multiple markets. ### Where This Applies - **Ice Cream:** Innovative flavor combinations and collaborations with breweries pave the way for new product lines and market differentiation. - **Craft Beer:** Partnerships with other food industries expand reach and introduce craft beers to new audiences in unique formats. - **Non-alcoholic Beverages:** The demand for sophisticated, non-alcoholic alternatives is met by incorporating complex beer flavors into alcohol-free products. ## Related on Trend Hunter - [Ice Cream-Inspired Stout Beers](https://www.trendhunter.com/trends/brewdog-x-mackies-of-scotland.md) - [Chef-Crafted Ice Creams](https://www.trendhunter.com/trends/the-chef-series-by-salt-and-straw.md) - [Beer-Infused Ice Cream Bars](https://www.trendhunter.com/trends/miller-high-life-ice-cream-dive-bars.md) - [Stout-Flavored Ice Creams](https://www.trendhunter.com/trends/lovely-day-for-a-guinness-ice-cream.md) - [Cereal-Steeped Ice Creams](https://www.trendhunter.com/trends/the-cerealsly-delicious-series-by-salt-straw.md) - [Picnic-Inspired Ice Creams](https://www.trendhunter.com/trends/summer-picnic-series.md) - [Elevated Americana Ice Creams](https://www.trendhunter.com/trends/the-cookbook-series.md) - [Artisan Chocolatier Ice Creams](https://www.trendhunter.com/trends/salt-straw-chocolatiers-series.md) - [Pie-Inspired Ice Creams](https://www.trendhunter.com/trends/the-summer-pie-series.md)