# Bra Bags The Brag Company Creates Specialized Totes for Your Unmentionables By Robyn Currie | Published 2009-12-02 | World Source: Trend Hunter, https://www.trendhunter.com/trends/the-brag-company References: [thebragcompany.eu](http://www.thebragcompany.eu) Have you ever wondered how you are going to transport your fancy, frilly unmentionables to you next destination, without them becoming dented or creased? The Brag Company has got you covered, and you are going to thank them when your bra gets there in one piece. Designed to look like the items they are carrying, The Brag Company has a special carry all for your [bras and one for your panties](https://www.trendhunter.com/trends/sparepair-underwear). Cute and feminine, these [underwear totes](https://www.trendhunter.com/trends/sidney-byron) will make traveling to Bobcaygeon that much more chic. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 41% | Activity: 9% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Specialized Totes:** Opportunity for disruptive innovation in creating specialized totes for various items. - **Protection for Delicate Items:** Opportunity for disruptive innovation in developing protective solutions for delicate items during transportation. - **Fashionable Travel Accessories:** Opportunity for disruptive innovation in designing fashionable accessories specifically for travel purposes. ### Where This Applies - **Fashion Accessories:** Fashion brands can explore disruptive innovation in creating specialized accessories for specific items. - **Luggage and Travel Products:** Opportunity for disruptive innovation in developing specialized luggage and travel products catering to specific needs. - **E-commerce and Retail:** Disruptive innovation opportunity for online retailers to offer specialized travel accessories for fashion-conscious customers. ## Related on Trend Hunter - [Comfortable Stylish Bras](https://www.trendhunter.com/trends/sizeinclusive-bra.md) - [Chic Modular Travel Bags](https://www.trendhunter.com/slideshow/the-perfect-travel-bag) - [Travel-Ready Toiletry Bags](https://www.trendhunter.com/trends/travel-toiletry-bag1.md) - [Versatile Apparel-Lingerie Brands](https://www.trendhunter.com/trends/boobwear-brand-nuudii.md) - [Sustainable Back-Up Underwear](https://www.trendhunter.com/trends/backup-underwear.md) - [Beauty Bar Travel Cases](https://www.trendhunter.com/trends/beauty-bar-travel-case.md) - [Biodegradable Undergarments](https://www.trendhunter.com/trends/sparepair-underwear.md) - [Cozy Wireless Adjustable Bras](https://www.trendhunter.com/trends/cozy-wireless-adjustable-bra.md) - [Playful Limited-Edition Travel Accessories](https://www.trendhunter.com/trends/neely-chloe.md)