# Relaunched Rock Star Sneaks The Bowery Brings Together Converse & John Varvatos (UPDATE) By Robyn Currie | Published 2009-10-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-bowery-converse-john-varvatos References: [hypebeast](http://hypebeast.com/2009/10/bowery-john-varvatos-converse-star-chuck-taylor/shoes) & [johnvarvatos](http://www.johnvarvatos.com) What do you get when you mix rock star fashions with a classic shoe line? You get John Varvatos and [Converse's](https://www.trendhunter.com/trends/dbl-drkstar-chuck-70) The Bowery, a capsule of limited edition, ass-kickin' sneakers. Made out of black leather, and coming in four different styles, The Bowery selection are definitely something to be coveted. According to [HypeBeast](https://www.trendhunter.com/trends/jordan-clarkson), they feature “studs, metal ball-bearings, woven leather and fold-down designs all incorporated into the upper.” **Implications** - Youth consumers are attracted to items that are exclusive or limited edition. This stems from a desire to be part of something with only a small group, which makes consumers feel unique and prestigious. Companies should create a line of products that are exclusive. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 32% | Activity: 57% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Youth-driven Exclusivity:** Companies should create a line of products that are exclusive to appeal to youth consumers' desire for limited edition items. - **Rock Star Fashion:** Rock star-inspired fashion collaborations offer opportunities for innovative designs and unique branding. - **Mixed Materials:** Incorporating a variety of materials into product designs can create visually striking and desirable pieces. ### Industries Being Reshaped - **Fashion:** The fashion industry can capitalize on the trend of youth-driven exclusivity and rock star-inspired fashion collaborations. - **Footwear:** Footwear brands can explore opportunities in creating limited edition sneakers with unique designs and mixed materials. - **Youth Lifestyle:** Companies catering to the youth lifestyle market can leverage the appeal of exclusive fashion collaborations with rock star influences. ## Related on Trend Hunter - [Singer-Designed Sneakers](https://www.trendhunter.com/trends/custom-chuck-taylor-all-star-charli-xcx-by-you.md) - [Resilient Collaboration Fashion Capsules](https://www.trendhunter.com/trends/rise-through-the-ropes.md) - [Custom Party Shoes](https://www.trendhunter.com/trends/converse-and-charli-xcx.md) - [Dazzling Crystal-Covered Sneakers](https://www.trendhunter.com/trends/converse-x-swarovski-chuck-70-de-luxe-squared.md) - [Japanese Artwork Sneakers](https://www.trendhunter.com/trends/converse-allstar.md) - [Collaborative Textural Skate Shoes](https://www.trendhunter.com/trends/one-star-pro-2.md) - [00s Skateboarding-Inspired Footwear](https://www.trendhunter.com/trends/star-bullet.md) - [TV-Inspired Classic Sneakers](https://www.trendhunter.com/trends/stranger-things-converse.md) - [Custom Artist-Joined Shoes](https://www.trendhunter.com/trends/charli-xcx-by-you.md)