# Backpack-Fitted Coolers 'The Boss' is a Cooler You Can Carry on Your Back By Ell Smith | Published 2017-08-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-boss References: [digitaltrends](https://www.digitaltrends.com/outdoors/icemule-boss-cooler-you-can-take-anywhere/?utm_source=feedly&utm_medium=webfeeds) & [icemulecoolers](https://icemulecoolers.com/collections/classic-coolers) 'The Boss' cooler can be carried on your back, deviating from traditional designs to offer users optimal comfort and functionality. Nothing ruins a pool party quicker than a warm beer on a hot day. As traditional coolers are so bulky, party patrons opt to not carry them around, resulting in luke-warm beverages. With The Boss, you'll never run into this problem as the large, soft-material cooler can be ergonomically carried on your back. With portability at the forefront of this product's design, the bag features mesh back strips, ensuring a comfortable, and breathable carry. Made from durable muleskin, this cooler is completely waterproof, and will even float when empty, promising a product that you'll never leave behind. Ideal for backyard parties or hiking trips, The Boss is the perfect party companion with a solution to your drinking woes. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 25% | Activity: 22% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Backpack-fitted Coolers:** A growing trend in portable coolers, with a focus on ergonomic design and functionality. - **Soft Material Coolers:** A trend toward using soft, durable materials in cooler design, providing more flexibility and comfort. - **Portable Beverage Cooling:** An increased emphasis on portable beverage cooling solutions for outdoor activities and events. ### Who This Affects Most - **Outdoor Recreation:** Manufacturers of outdoor recreation gear can explore opportunities for innovation in portable cooling solutions. - **Food and Beverage:** Food and beverage companies can collaborate with cooler manufacturers to create branded cooling solutions for events and promotions. - **Sporting Goods:** Sporting goods retailers can capitalize on the trend by stocking and promoting backpack-fitted coolers for outdoor enthusiasts. ## Related on Trend Hunter - [Compressor-Equipped Cooler Backpacks](https://www.trendhunter.com/trends/chillbee-sofichill.md) - [Water-Holding Cooler Backpacks](https://www.trendhunter.com/trends/camelbak-chillbak-pack-30.md) - [Wearable Backpack-Style Coolers](https://www.trendhunter.com/trends/ninja-frostvault-go.md) - [Hybrid Cooler Backpacks](https://www.trendhunter.com/trends/cooli.md) - [Floating Foam Drink Coolers](https://www.trendhunter.com/trends/foam-portable-cooler.md) - [Portable Freezer Integrated Backpacks](https://www.trendhunter.com/trends/litheli.md) - [Transparent Backpack Coolers](https://www.trendhunter.com/trends/icemule-clear.md) - [Picnic-Ready Bottle Accessories](https://www.trendhunter.com/trends/stanley-1.md) - [Rugged Cubic Camping Coolers](https://www.trendhunter.com/trends/camelbak-chillbak-cube-cooler.md)