# Model-Counting Hat Campaigns The Borsalino Fall/Winter 2012 Line Has Fun with Numbers By John Ibbitson | Published 2012-01-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-borsalino-fall-winter-2012 References: [fuckingyoung.es](http://fuckingyoung.es/borsalino-hats-2012/) & [division.pl](http://www.division.pl/latestnews/408/) The newest campaign for the [Borsalino Fall/Winter 2012 collection](https://www.trendhunter.com/trends/kotn-fw-2024-collection), the designer label of fashionable, [handmade, Italian hats](https://www.trendhunter.com/trends/pyper-malone), uses models Hugo Sauzay and Emilia Nawarecka to show how the head wear can be the chicest way to accessorize your look. Beautifully captured black and white images of the models counting with their fingers shot by photographer Emilio Tini convey a message of both coolness and sophistication. Wool and felt hats can be seen rendered in detail in these crisp captures and styled with [refined monochromatic apparel](https://www.trendhunter.com/trends/jiyongkim-fw25) to inspire viewers how the head wear can best compliment their style. So if you’re looking for the most couture way to cover up your bedhead, consider a hat from the new Borsalino Fall/Winter 2012 line. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 40% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Handmade Italian Hats:** The trend of handmade Italian hats offers disruptive innovation opportunities for luxury fashion brands to explore traditional craftsmanship and artisanal techniques to create unique headwear. - **Monochromatic Apparel:** The trend of monochromatic apparel presents disruptive innovation opportunities for fashion retailers to curate minimalist and streamlined collections that offer versatile styling options for customers. - **Black and White Photography:** The trend of black and white photography provides disruptive innovation opportunities for photographers and fashion brands to create timeless and elegant visuals that evoke a sense of sophistication and nostalgia. ### Where This Applies - **Luxury Fashion:** The luxury fashion industry can explore disruptive innovation opportunities by incorporating traditional craftsmanship and artisanal techniques to create unique, handmade Italian hats that cater to discerning customers. - **Retail:** The retail industry has the potential for disruptive innovation by curating minimalist and monochromatic collections that offer customers versatile styling options and a streamlined shopping experience. - **Photography:** The photography industry can leverage the trend of black and white photography to offer innovative services and create timeless visuals that evoke a sense of sophistication and nostalgia for clients in the fashion and luxury sectors. ## Related on Trend Hunter - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Collaborative Headwear Capsules](https://www.trendhunter.com/trends/kiko-kostadinov-and-new-era.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md)