# Tech-Inspired Baseball Caps The Boring Company Hats Raise Funds for a Tunnel-Boring Machine By Riley von Niessen | Published 2017-12-12 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/the-boring-company-hats References: [hypebeast](https://hypebeast.com/?post=4039852) & [boringcompany](https://www.boringcompany.com/hat/) Elon Musk's The Boring Company hats have been selling quickly online, with the [simple black baseball caps](https://www.trendhunter.com/trends/los-angeles-dodgers1) that state the company's name in simple white lettering selling more than 30,000 times. Musk is said to have created the [branded caps](https://www.trendhunter.com/trends/hats-for-hope-movement) to raise more funding for the company itself, which aims to "to help find cost-efficient tunnel-boring technology." The hat comes in one size and can be adjusted to suit the wearer's head with the [Velcro](https://www.trendhunter.com/trends/patch-cap) strap that's on the back. Additionally, the $20 USD price tag includes the cost of tax, making it an affordable investment for those who are looking to support Musk's ventures to reduce traffic and make transit across densely populated areas much more efficient in the future. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 33% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Key Themes Behind This Trend - **Direct-to-consumer Merchandise:** Disruptive innovation opportunity: Creating branded merchandise to raise funds for a company's projects and initiatives. - **Crowdfunding for Tech Innovations:** Disruptive innovation opportunity: Utilizing crowdfunding platforms to generate funds for research and development of technological solutions. - **Affordable Fundraising Merchandise:** Disruptive innovation opportunity: Offering low-cost merchandise options that allow supporters to contribute to fundraising efforts for innovative projects. ### Where This Applies - **Fashion and Apparel:** Disruptive innovation opportunity: Exploring the potential of branded merchandise as a revenue stream for fashion and apparel companies. - **Transportation and Infrastructure:** Disruptive innovation opportunity: Integrating innovative fundraising strategies into the transportation and infrastructure industry to support projects aimed at improving efficiency and reducing congestion. - **E-commerce and Retail:** Disruptive innovation opportunity: Leveraging e-commerce platforms to drive sales of fundraising merchandise, enabling new revenue streams for retail businesses. ## Related on Trend Hunter - [Extreme Environment Hat Designs](https://www.trendhunter.com/trends/vollebak-planet-earth-hat-v2.md) - [Key-Typing Headgarments](https://www.trendhunter.com/trends/gboard-cap.md) - [Accessory Adorned Caps](https://www.trendhunter.com/trends/patch-cap.md) - [Nostalgic Baseball Hats](https://www.trendhunter.com/trends/mitchell-ness5.md) - [Winter Sports Event-Inspired Hats](https://www.trendhunter.com/trends/new-era-cap.md) - [Social Media-Inspired Merch Ranges](https://www.trendhunter.com/trends/x-merch-collection.md) - [Commemorative Baseball Hats](https://www.trendhunter.com/trends/los-angeles-dodgers1.md) - [Foldable Travel-Friendly Hats](https://www.trendhunter.com/trends/ua-stealthform-hat.md) - [Crystal-Covered Baseball Caps](https://www.trendhunter.com/trends/47-brand-x-swarovski-x-new-york-yankees-hat.md)