# Book Nerd Ballpoints The Bookmarkpen Folds Flat to Save Your Page By Michael Hines | Published 2010-11-21 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/the-bookmarkpen References: [tuvie](http://www.tuvie.com/bookmarkpen-by-steve-yang-che-hsiao/) The Bookmarkpen is one of those designs that makes you scratch your head and say, "Why didn't I think of that?" This pen from designer Steve Yang Che-Hsiao is designed to [fold down flat](https://www.trendhunter.com/trends/zero-mk2) to help avid readers and studiers remember where they left off. I have used my pen as a [bookmark](https://www.trendhunter.com/trends/illustrated-bookmarks) on several occasions this semester and, while it worked effectively, I still found myself madly pawing through pages until I found my place. The Bookmarkpen would prevent such pawing and would more than likely lead to more efficient studying. Steve Yang Che-Hsiao, the world needs the Bookmarkpen now. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 52% | Activity: 22% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### Key Themes Behind This Trend - **Flexible Stationery:** The trend of designing stationery products with multiple functions and flexibility to cater to different user needs can create an opportunity for a new category in the stationery industry. - **Compact Bookmarks:** The trend of designing compact bookmarks that can double up as a writing instrument has the potential to disrupt the bookmark and pen industries by offering a two-in-one functionality. - **Smart Bookmarks:** The trend of integrating technology into bookmarks to create smart bookmarks that can sync reading progress across devices can disrupt the e-book and smart device industries by offering a unique user experience. ### Where This Applies - **Stationery:** The stationery industry can leverage the trend of flexible stationery products to create a new category of innovative stationery products that cater to multiple user needs. - **Bookmark:** The bookmark industry can pivot to compact bookmarks that double up as a writing instrument to capture a wider market of avid readers and studiers who value convenience and functionality. - **Pen:** The pen industry can collaborate with bookmark manufacturers to create hybrid products that combine the features of writing instruments and bookmarks, offering a unique user experience to the consumers. ## Related on Trend Hunter - [Reading Book Stands](https://www.trendhunter.com/trends/penguin-x-moebe.md) - [Clipping Pen Devices](https://www.trendhunter.com/trends/the-clippen.md) - [Compact Functional Furniture](https://www.trendhunter.com/trends/bookmarker-table.md) - [Three-in-One Writing Utensils](https://www.trendhunter.com/trends/tp-pen.md) - [Versatile Book Displays](https://www.trendhunter.com/trends/penguin-x-moebe-book-stand.md) - [Flatpack Everyday Carry Pens](https://www.trendhunter.com/trends/hancept-zero-mk2.md) - [Personality-Forward Bookmark Designs](https://www.trendhunter.com/trends/humdrum-paper.md) - [Highlighter-Inspired Reading Devices](https://www.trendhunter.com/trends/digital-highlighter.md) - [Modular Refillable Notebook Systems](https://www.trendhunter.com/trends/notebook-system.md)