# Disappearing Ink Tomes The Book That Can't Wait Helps New Authors Get Their Work Read Quickly By Katherinev123 | Published 2012-06-26 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/the-book-that-can-t-wait References: [psfk](http://www.psfk.com/2012/06/disappearing-words-book.html) & [eternacadencia](http://www.eternacadencia.com/home.asp) The Book That Can't Wait is a book published by Eterna Cadencia, an independent publisher based in Argentina, that is printed with disappearing ink! Now, using disappearing ink seems pretty crazy, especially because many people tend to wait to read some of their books -- but that's exactly the point. For new authors, getting published is one thing, having people read the work is entirely another, and the longer they wait to read it, the longer the author has to wait to release a second book. The Book That Can't Wait helps with this problem because the ink that's used will disappear after two months once it comes into contact with sunlight and air, thus propelling readers to get reading -- and stat. The Book That Can't Wait is an anthology of work by new Latin authors, and the project was created in conjunction with DRAFTFCB Buenos Aires. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 30% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What Makes This Trend Stand Out - **Disappearing Ink:** The use of disappearing ink in printed materials creates a sense of urgency and encourages immediate engagement. - **Independent Publishers:** Independent publishers like Eterna Cadencia provide a platform for new authors to showcase their work and experiment with innovative publishing techniques. - **Time-driven Reading:** The Book That Can't Wait introduces a time-sensitive element to reading, motivating readers to prioritize and engage with literary content within a specific timeframe. ### Sectors Adopting This - **Publishing:** The publishing industry can explore the use of disappearing ink as a unique marketing strategy to attract readers and generate excitement for new book releases. - **Printing:** The printing industry can develop new ink technologies, such as disappearing ink, to cater to the demand for innovative and time-driven printing solutions. - **Creative Writing:** The creative writing industry can embrace new publishing formats, like The Book That Can't Wait, to enhance reader engagement and incentivize timely consumption of literary works. ## Related on Trend Hunter - [Water-Activated Book Designs](https://www.trendhunter.com/trends/dehydrating-book.md) - [Interactive Fantasy Fiction Books](https://www.trendhunter.com/trends/curious-readers.md) - [Photosensitive Book Experiences](https://www.trendhunter.com/trends/the-outside-book.md) - [Progressive Rewritable Tattoos](https://www.trendhunter.com/trends/magic-ink.md) - [Bookish Beer Cans](https://www.trendhunter.com/trends/faber-faber-beak.md) - [Literature-Displaying Clocks](https://www.trendhunter.com/trends/author-clock.md) - [Nordic Library Book Initiatives](https://www.trendhunter.com/trends/dawit-isaak-library.md) - [Book-Themed Bar Concepts](https://www.trendhunter.com/trends/book-bar-toronto.md) - [Book-Inspired Public Benches](https://www.trendhunter.com/trends/sit-down-to-read.md)