# Spooky Simulated Elevator Experiences The BOO Elevator Ran at Bramalea City Centre Shopping Mall By Kalin Ned | Published 2025-11-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-boo-elevator References: [instagram](https://www.instagram.com/bccstyle/?hl=en)  The BOO Elevator was a temporary seasonal attraction installed at the Bramalea City Centre shopping mall, which is considered to be "one of Ontario's largest shopping centres." This installation presented a simulated elevator experience that surrounded participants with a [360-degree haunted environment](https://www.trendhunter.com/trends/deetz-residence), complete with thematic visuals and audio. This tech-enhanced activation offered a more engaging and novel alternative to [static displays or simple walk-through attractions](https://www.trendhunter.com/trends/universal-horror-unleashed). The BOO Elevator was a [free Halloween experience](https://www.trendhunter.com/trends/boojangles) that ran daily until November 2nd. The installation also offered varying levels of spookiness to guests who could choose between two pathways — one designed to be less intense and suitable for families with young children, and a second, more frightening route advertised as a scarier alternative. Image Credit: Bramalea City Centre ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 48% | Activity: 54% | Freshness: 54% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Immersive Seasonal Experiences:** Seasonal attractions are evolving with technology to create immersive experiences that draw more visitors by adapting to varying audience preferences. - **Interactive Retailtainment:** Retail spaces are increasingly integrating interactive and tech-driven entertainment options to enhance customer engagement and foot traffic. - **Customizable Spook Levels:** Offering customizable experiences, such as adjustable levels of scariness, provides broader appeal and inclusivity in attractions. ### Where This Applies - **Experiential Marketing:** Experiential marketing is harnessing sensory and interactive installations to create memorable brand interactions in physical spaces. - **Virtual Reality Entertainment:** The rise of virtual reality technologies offers new pathways for creating transportive and sensory-rich entertainment experiences. - **Retail Experience Design:** Designing unique and engaging experiences in retail spaces encourages increased customer visits and enhances overall shopping satisfaction. ## Related on Trend Hunter - [Ultra-Festive Holiday Pop-Ups](https://www.trendhunter.com/trends/miracle-torontos.md) - [Revived Modular Photo Booths](https://www.trendhunter.com/trends/frames-booth.md) - [Eerie Walking Tour Experiences](https://www.trendhunter.com/trends/ghost-walk-tours.md) - [Chinese Tech Installations](https://www.trendhunter.com/trends/boe-technology-group.md) - [Nostalgic Film-Inspired Puzzle Sets](https://www.trendhunter.com/trends/boos-door.md) - [Floating Escape Rooms](https://www.trendhunter.com/trends/floating-escape-room.md) - [Halloween-Inspired Dual-Format Events](https://www.trendhunter.com/trends/dualformat-event.md) - [Halloween-Themed Bowling Events](https://www.trendhunter.com/trends/halloween-boowling-spooktacular.md) - [Immersive Horror-Inspired Attractions](https://www.trendhunter.com/trends/the-conjuring-beyond-fear.md)