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# Spiky Plywood Pavilions
'The Bolt' is on Display for Clerkenwell Design Week

By Joey Haar | Published 2017-05-23 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/the-bolt
References: [dezeen](https://www.dezeen.com/2017/05/23/giles-miller-installs-louvred-plywood-pavilion-saint-johns-square-clerkenwell-design-week/)

London designer Giles Miller created 'The Bolt' for Clerkenwell Design Week. The [pavilion stands in St. John's Square](https://www.trendhunter.com/trends/tess-pavilion), and its lightning bolt-shaped louvers give it a rough, spiky appearance, like a hedgehog bristling its quills or a burr primed to latch onto an animal.

Miller built The Bolt in collaboration with Shinola. It is meant to honor and reference the brand's Detroit factory, and the [black painted lightning bolts](https://www.trendhunter.com/trends/dropstop) both resemble the stacks of fresh leather that dot the factory as well as Shinola's own logo and motif. Those louvers serve a third, practical purpose as well: they're each angled precisely, by hand, in order to [control the amount of light](https://www.trendhunter.com/trends/paviljong-rosendal) that makes it into the inside of the pavilion. There are approximately 8,000 bolts in all.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 82% | Activity: 24% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture)

## Key Themes

### What Makes This Trend Stand Out

- **Sculptural Architecture:** Creating unique and visually striking structures using unconventional materials and shapes.
- **Branding Through Design:** Incorporating brand identity into architectural elements to create a cohesive and memorable visual experience.
- **Customized Lighting Solutions:** Exploring innovative ways to control and manipulate natural light within architectural structures.

### Sectors Adopting This

- **Architecture and Design:** Opportunity to push the boundaries of traditional architecture and create structures that evoke strong emotions and brand recognition.
- **Retail and Fashion:** Opportunity to use architecture as a branding tool, creating immersive brand experiences that resonate with consumers.
- **Lighting and Technology:** Opportunity to develop customized lighting solutions that enhance the functionality and aesthetics of architectural designs.

## Related on Trend Hunter

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