# Change-Making Bodycare Stores The Body Shop's Workshop Concept Stores Inspire & Equip Activists By Laura McQuarrie | Published 2022-08-16 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/the-body-shops-workshop References: [newswire](https://www.newswire.ca/news-releases/the-body-shop-canada-continues-to-expand-new-concept-stores-nationally-861529735.html)  [The Body Shop's](https://www.trendhunter.com/trends/advent-of-change-popup) Workshop concept is a new destination for changemakers that channels the retailer's [activist roots](https://www.trendhunter.com/trends/compassion-stores). There are four of these [concept store locations](https://www.trendhunter.com/trends/superdrug-beauty-playground) across Canada from The Body Shop and each one is about inspiring and equipping the next generation of change-makers. The Oshawa Centre store opening coincides with the recent relaunch of The Body Shop's best-selling Vitamin C skincare range with new and improved concentrations of up to 10% and at least 90% ingredients of natural origin, including Amazonian camu camu berry extract and bakuchiol. Each store was created to reflect the local community and in Oshawa, The Body Shop partnered with Chrrie, a young local multimedia artist and environmental activist, to create a window mural inspired by the brand's 'Be Seen. Be Heard.' activism campaign. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 87% | Activity: 86% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Why This Trend Is Growing - **Changemaker Bodycare:** The emergence of bodycare products for activist consumers. - **Activist-driven Retail Concept Stores:** Retail stores designed to inspire and equip activists in their quest for change. - **Natural Ingredient Skincare Line:** Innovations in skincare formulations using natural ingredients to meet the growing consumer demand for environmentally friendly products. ### Industries Being Reshaped - **Personal Care and Beauty:** Opportunities for bodycare brands to develop products that align with ethical and environmental values. - **Retail:** The development of concept stores as a platform for activism-focused retail experiences. - **Sustainable and Ethical Consumer Packaged Goods:** A market for environmentally sustainable and ethically-made personal care products that meet consumer demand for socially conscious and eco-friendly lifestyles. ## Related on Trend Hunter - [Canadian Beauty Relaunches](https://www.trendhunter.com/trends/the-body-shop-canada.md) - [Purposeful Gifting Pop-Ups](https://www.trendhunter.com/trends/advent-of-change-popup.md) - [Canadian Self Care Flagships](https://www.trendhunter.com/trends/body-shop-canada.md) - [Relaxing Personal Care Stores](https://www.trendhunter.com/trends/bath-body-works-gingham.md) - [Inclusive Voting Campaigns](https://www.trendhunter.com/trends/apathy-is-boring.md) - [Botanical Lab Beauty Stores](https://www.trendhunter.com/trends/botanical-lab.md) - [Elevated In-Store Experiences](https://www.trendhunter.com/trends/bath-and-body-works-3.md) - [Reformulated Skincare Rebrands](https://www.trendhunter.com/trends/bath-body-works2.md) - [Regional Cosmetic Collections](https://www.trendhunter.com/trends/the-body-shop-the-india-edit-collection.md)