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# Sustainably Packaged Body Butters
The Body Shop's Body Butters are Packaged with Aluminum Lids

By Laura McQuarrie | Published 2021-09-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/the-body-shops-body-butters
References: [newswire](https://www.newswire.ca/news-releases/the-body-shop-spreads-love-with-new-body-butter-relaunch-892600098.html) & [thebodyshop](http://www.thebodyshop.com/)

[The Body Shop's](https://www.trendhunter.com/trends/100-vegan) Body Butters now feature a new formula that's certified vegan and made with a minimum of 95% natural origin ingredients. The comforting [body care products](https://www.trendhunter.com/trends/silky-body-butter) are packed into fully recyclable tubs made of 100% recycled plastic PET, which includes Community Fair Trade plastic from India and [aluminum lids](https://www.trendhunter.com/trends/sunkiss-products). These sustainably packed products work with all-new ingredients like avocado, as well as fragrances like argan, mango, British rose and strawberry.

The Body Shop is encouraging consumers to Spread Love with a new campaign focused on celebrating bodies of all kinds.

For 2022, the brand is focused on packaging products with a minimum of 75% post-consumer recycled plastic and is aiming to be 100% vegan by 2023, and this launch supports a continued commitment to sustainability.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 50% | Activity: 52% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Sustainable Packaging:** Incorporating sustainable packaging practices with recycled materials like aluminum lids and plastic PET tubs.
- **Vegan and Natural Ingredients:** Using vegan and natural ingredients like avocado and fragrances like argan, mango, British rose, and strawberry in body care products.
- **Body Positive and Inclusive Campaigns:** Creating campaigns that celebrate all body types and encourage body positivity and inclusivity.

### Industries Being Reshaped

- **Beauty and Cosmetics:** Exploring sustainable and eco-friendly options for packaging and ingredients in beauty and cosmetics products.
- **Consumer Goods:** Incorporating sustainability efforts and the use of natural and vegan ingredients into consumer goods like body care products.
- **Marketing and Advertising:** Developing body positive and inclusive campaigns that promote diversity and acceptance in marketing and advertising.

## Related on Trend Hunter

- [Ultra-Hydrating Body Butters](https://www.trendhunter.com/trends/ultrahydrating-body-butter.md)
- [Recycled Metal Skincare Packaging](https://www.trendhunter.com/trends/nivea-creme-tin.md)
- [Plastic-Free Body Moisturizers](https://www.trendhunter.com/trends/moisturizing-body-stick.md)
- [Fully Vegan Product Lines](https://www.trendhunter.com/trends/100-vegan.md)
- [Vegan Personal Care Cosmetics](https://www.trendhunter.com/trends/the-body-shop-vegan.md)
- [Sustainable Skincare Products](https://www.trendhunter.com/trends/fenty-skin-butta-drop-hydrating-body-milk-refill.md)
- [Eco-Friendly Deep Hydration Creams](https://www.trendhunter.com/trends/0-mark-body-butter.md)
- [Recyclable Butter Wrapper Packaging](https://www.trendhunter.com/trends/recyclable-paper-butter-wrap.md)
- [Sensorial Body Butters](https://www.trendhunter.com/trends/joonbyrd.md)