# Watercolor Skincare Packaging The Body Shop Concept Represents a Shift Towards Eco Ingredients By Meghan Young | Published 2016-05-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-body-shop References: [packageinspiration](http://www.packageinspiration.com/the-body-shop.html/) & [behance.net](https://www.behance.net/Elvie) The [Body Shop](https://www.trendhunter.com/trends/body-care-advent-calendar1) has been around for almost half a century, so it's only natural that the British company would be due for a drastic redesign. Until it decides to take the plunge, however, one designer has taken it upon herself to conceptualize the direction The Body Shop should go in. Embracing a [watercolor theme](https://www.trendhunter.com/trends/absolute-collection), The Body Shop's packaging concept is meant to relay the company's growing concern over the environment as well as its use of responsible ingredients. According to the designer behind this concept, Elvira Ullbrandt of Sweden, The Body Shop hopes to develop and launch at least three new innovations in [eco-friendly packaging design](https://www.trendhunter.com/trends/folie) before 2020. This line provides one way to do so. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 65% | Activity: 67% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Packaging Design:** Opportunity for companies to develop innovative and sustainable packaging solutions. - **Watercolor-inspired Branding:** Potential for businesses to incorporate artistic and visually appealing elements into their brand identity. - **Growing Consumer Demand for Responsible Ingredients:** Chance for companies to cater to consumers seeking products with environmentally friendly and responsible ingredients. ### Industries Being Reshaped - **Skincare:** Opportunity for skincare companies to differentiate themselves with eco-friendly packaging and responsible ingredients. - **Packaging:** Potential for packaging companies to innovate and offer eco-friendly solutions to meet the rising demand. - **Beauty:** Chance for beauty brands to appeal to environmentally conscious consumers by offering products with responsible ingredients and sustainable packaging. ## Related on Trend Hunter - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Ocean Plastic-Made Skincare Packaging](https://www.trendhunter.com/trends/new-landscapes-collection.md) - [Marine Biotech Skincare](https://www.trendhunter.com/trends/dulcie.md) - [Playful Artist-Designed Skincare](https://www.trendhunter.com/trends/the-isle-adventure.md) - [Change-Making Bodycare Stores](https://www.trendhunter.com/trends/the-body-shops-workshop.md) - [Eco-Friendly Bath Essentials](https://www.trendhunter.com/trends/kids-bath-products.md) - [Reformulated Skincare Rebrands](https://www.trendhunter.com/trends/bath-body-works2.md) - [Organic Gradient Sunscreens](https://www.trendhunter.com/trends/sunscreen-packaging-designs.md)