# Convenient Cosmetic Refill Services The Body Shop Launched its Easy-to-Use Refill Initiative By Francesca Mercurio | Published 2021-08-31 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/the-body-shop-1 References: [beautypackaging](https://www.beautypackaging.com/contents/view_breaking-news/2021-08-16/body-shop-canada-launches-refill-program-with-aluminum-bottles/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+BeautyPackagingBreakingNews) [The Body Shop Canada](https://www.trendhunter.com/trends/body-shop-canada) announced its new refill program to reduce its company's plastic consumption. Selected Canadian Body Shop stores will kickstart this new refill program by offering shoppers a [refillable aluminum bottle](https://www.trendhunter.com/trends/sunkiss). Customers will have a selection of the brand's best-selling products to choose from - hand soaps, shower gels, shampoos, and conditioners. The Body Shop has launched a 5-year plan to roll out [refill stations](https://www.trendhunter.com/trends/complete-athome-refill-station) across most of its stores worldwide. When The Body Shop's founder Dame Anita Roddick opened her first store in Brighton, England, she would refill her customer's bottle out of necessity, as she could not afford new bottles. This new initiative goes back to the brand's roots of refilling old bottles 45 years later. The brand believes that every customer can prevent around 32 bottles from going to landfills if they switch to its new refill alternative. Image Credit: The Body Shop ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 51% | Activity: 47% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Refillable Beauty Products:** Refillable beauty products are becoming a popular trend as companies aim to reduce plastic waste. - **Sustainable Packaging Solutions:** Sustainable packaging solutions are on the rise as companies look to reduce their environmental impact. - **Circular Economy:** The circular economy is gaining momentum as companies see the benefits of closed-loop systems. ### Who This Affects Most - **Beauty and Personal Care:** The beauty and personal care industry is well-positioned to adopt refillable product solutions. - **Retail:** Retailers can capitalize on the demand for refillable products by offering this option to customers. - **Packaging:** Packaging companies have an opportunity to create innovative sustainable packaging solutions for refillable products. ## Related on Trend Hunter - [In-Store Perfume Refill Stations](https://www.trendhunter.com/trends/perfume-refill-station.md) - [Sustainable Body Wash Products](https://www.trendhunter.com/trends/foaming-body-wash.md) - [Refillable Shower Gels](https://www.trendhunter.com/trends/radox.md) - [Canadian Beauty Relaunches](https://www.trendhunter.com/trends/the-body-shop-canada.md) - [Change-Making Bodycare Stores](https://www.trendhunter.com/trends/the-body-shops-workshop.md) - [Refillable Skincare-Inspired Antiperspirants](https://www.trendhunter.com/trends/refillable-antiperspirants.md) - [Fragrance Refill Fountains](https://www.trendhunter.com/trends/fragrance-refill.md) - [Refillable Cosmetic Campaigns](https://www.trendhunter.com/trends/jointherefillmovement.md) - [Refillable Body Lotion Ranges](https://www.trendhunter.com/trends/dionis-goat-milk-skincare.md)