# Urban Privacy Survey Games The BMV Guggenheim Lab Launched Public/Private to Explore City Privacy By Simal Yilmaz | Published 2013-04-17 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/the-bmw-guggenheim-lab References: [popsop](http://popsop.com/61932) & [bmwguggenheimlab.org](http://www.bmwguggenheimlab.org/publicprivate/) The BMW Guggenheim Lab, which is the mobile laboratory of the world-renowned automaker, has decided to explore [urban living](https://www.trendhunter.com/trends/purrwalk) through an intriguing lens. It has launched an [interactive game](https://www.trendhunter.com/trends/city-chase) called Public/Private that lets users pick the level of privacy they desire in different parts of the city. The program then creates a visual graph that visualizes this topic. “The privacy studies initiated by the Mumbai Lab sparked a re-imagining of how we think about and use precious [public space in cities](https://www.trendhunter.com/trends/urban-furniture1)” explained David van der Leer. “With the launch of [Public/Private], we can open up the conversation to many other cities around the world.” Exploring a topic as personal as privacy on such a large scale not only creates brilliant visuals for the onlookers, but also produces inspiring data for product designers and visionaries. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 29% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Interactive Privacy Games:** Exploring privacy through interactive games and creating visual representations of user preferences presents opportunities for innovative product designs. - **Reimagining Urban Space:** The exploration of privacy in public spaces sparks creative ideas for rethinking how cities utilize and design their communal areas. - **Data-driven City Insights:** Analyzing the data generated by privacy studies in different cities can provide valuable insights for urban planning and development. ### Industries Being Reshaped - **Gaming and Entertainment:** The use of interactive games as a tool to explore privacy opens up new opportunities for the gaming and entertainment industry to create engaging experiences. - **Architecture and Urban Planning:** Rethinking the use of public spaces based on privacy preferences presents disruptive innovation opportunities for architects and urban planners to create more inclusive and functional cities. - **Data Analytics and Visualization:** The collection and visualization of privacy data from different cities can drive innovation in data analytics and visualization, enabling better city planning and decision-making. ## Related on Trend Hunter - [Privacy Enhanced Minimal Homes](https://www.trendhunter.com/trends/the-open-house-1.md) - [Urban Design Card Games](https://www.trendhunter.com/trends/city-making-101.md) - [Kid-Envisioned Urban Environments](https://www.trendhunter.com/trends/the-little-big-playmat.md) - [Global Product Launch Events](https://www.trendhunter.com/trends/go-get.md) - [City-Honoring Furniture Projects](https://www.trendhunter.com/trends/symbiotic-urban-furniture-project.md) - [Crowdsourced Restroom Code Maps](https://www.trendhunter.com/trends/restroom-code-maps.md) - [Public-Oriented Furniture Exhibits](https://www.trendhunter.com/trends/furniture-for-public-use.md) - [Gamer-Targeted Van Concepts](https://www.trendhunter.com/trends/bmw-allo.md) - [In-Car Gaming Experiences](https://www.trendhunter.com/trends/bmw-2.md)