# Immersive Hockey Merchandise Retailers The Blues Experiential Reality is a Web3 Shopping Space By Elena Rahman | Published 2022-05-17 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/the-blues-experiential-reality References: [nhl](https://www.nhl.com/blues/news/blues-launch-first-metaverse-retail-shopping-experience/c-333755402) & [showrooms.mantisxr](https://showrooms.mantisxr.com/stl-blues/view3?utm_source=blues&utm_medium=web&utm_campaign=mantis)  The Blues Experiential Reality retail store brings hockey fans a new shopping experience in sports and live entertainment via the [metaverse](https://www.trendhunter.com/trends/escape-the-afterlife). The [NHL](https://www.trendhunter.com/trends/new-jersey-devils) team partnered with retailers Rank + Rally, DBK Studio, and Mantis XR to introduce the new shop. The [immerse shopping experience](https://www.trendhunter.com/trends/benemart-concept) allows fans to go behind the scenes to a photorealistic Blues locker room. Inside, shoppers can browse a selection of Blues merchandise. The merchandise range includes four newly released Series Six line products, including three t-shirts and one sweater. It also includes the Blues home, road, Winter Classic, and retro jerseys. Going forward, the Blues Experiential Reality space will include exclusive content, easter eggs, and unique virtual experiences to further engage the fans. Image Credit: St. Louis Blues ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 83% | Activity: 95% | Freshness: 12% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Why This Trend Is Growing - **Immersive Retail Spaces:** The Blues Experiential Reality store presents an opportunity to create immersive experiences for retail shoppers through virtual and augmented reality. - **Virtual Reality Shopping:** The use of VR shopping experiences by retailers like Rank + Rally, DBK Studio, and Mantis XR for Blues merchandise is a growing trend that's becoming more popular with sports teams and fans. - **Metaverse Commerce:** The Blues Experiential Reality store and its introduction of a virtual shopping experience brings an opportunity to capitalize on the growing trend of metaverse commerce for sports and live entertainment merchandise. ### Industries Being Reshaped - **Sports Merchandise Retail:** The use of immersive retail experiences in sports merchandise retail stores opens up opportunities for new revenue streams and customer engagement. - **Virtual and Augmented Reality Retail:** The growing trend of virtual and augmented reality in retail is an opportunity for innovative companies to disrupt the industry with immersive shopping experiences. - **Metaverse Commerce in Live Entertainment:** The rise of metaverse commerce in live entertainment presents an opportunity for companies to create unique virtual experiences that engage and excite fans during sporting events and concerts. ## Related on Trend Hunter - [Next-Gen Virtual Merch Stores](https://www.trendhunter.com/trends/benfica-immersive-store.md) - [Basketball League-Inspired Metaverses](https://www.trendhunter.com/trends/nbpa-metaverse.md) - [Sports-Inspired Pop-Up Shop Metaverses](https://www.trendhunter.com/trends/shop-metaverse.md) - [Virtual Poolside Shops](https://www.trendhunter.com/trends/lacoste-virtual-shop.md) - [Mixed-Reality Shopping Apps](https://www.trendhunter.com/trends/apple-vision-pro-shopping-app.md) - [Immersive Sports Supplies Stores](https://www.trendhunter.com/trends/vegas-sports.md) - [Interactive Activewear Metaverses](https://www.trendhunter.com/trends/alo-yoga.md) - [Shoppable Virtual Beach Houses](https://www.trendhunter.com/trends/jcrew-virtual-beach-house.md) - [NHL-Backed Esports Lounges](https://www.trendhunter.com/trends/new-jersey-devils.md)