# Luxury Fashion Floats Model Isabeli Fontana Relaxes for 'The Blue Hour' in Vogue Paris By Marissa Liu | Published 2010-05-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-blue-hour-in-vogue-paris References: [models](http://models.com/feed/?p=10279) & [vogue.fr](http://www.vogue.fr) 'L'heure Bleue' or translated, 'The Blue Hour' in [Vogue](https://www.trendhunter.com/trends/vogue-singapore) Paris is a luxurious [seaside editorial](https://www.trendhunter.com/trends/sel-de-mer) featuring Brazilian model Isabeli Fontana. The spread appears in the French magazine's June/July 2010 summer issue. Isabeli Fontana appears to be lounging around, including employing a few scuba divers to take her out for a float, in a variety of [beautiful bathing suits](https://www.trendhunter.com/trends/fioretta) and couture gowns. She was photographed for 'The Blue Hour' in Vogue Paris by Mikael Jansson and styled by Anastasia Barbieri. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 68% | Activity: 56% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Seaside Luxury Fashion:** Fashion brands could explore creating luxury swimwear and couture gowns specifically designed for seaside lounging. - **Underwater Photography:** There is an opportunity for photographers and fashion brands to collaborate on unique underwater fashion shoots, capturing the beauty of luxury fashion in a new environment. - **Celebrity Collaboration:** Fashion brands could work with celebrities to create exclusive lines of swimwear and resort wear, capitalizing on the popularity of celebrity endorsements. ### Sectors Adopting This - **Fashion:** Fashion brands can leverage the concept of seaside luxury fashion to create new product lines and marketing campaigns. - **Photography:** Photographers can explore underwater photography as a niche area of expertise, offering unique and captivating fashion shoots. - **Celebrity Branding:** The fashion industry can capitalize on celebrity collaborations to boost brand visibility and sales, especially in the swimwear and resort wear market. ## Related on Trend Hunter - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Luxury Swim Collections](https://www.trendhunter.com/trends/swimwear-redefined.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Mediterranean-Inspired Swimwear Collections](https://www.trendhunter.com/trends/escape-into-the-blue.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Italian Summer Swimwear](https://www.trendhunter.com/trends/soeur.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md)