# Cheesy Beers The Blue Brew is Made With Stilton's Blue Cheese By Michael Hines | Published 2010-12-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-blue-brew References: [uniquedaily](http://uniquedaily.com/2010/12/cheese-beer/) & [newslite](http://newslite.tv/2010/12/02/beer-made-from-stilton-cheese.html) The best way to enjoy [cheese with your alcohol](https://www.trendhunter.com/trends/brewdog-x-mackies-of-scotland) is with the new Blue Brew. The Blue Brew is a new [British beer](https://www.trendhunter.com/trends/french-onion-amber-ale) made with Stilton's [Blue Cheese](https://www.trendhunter.com/trends/beer-cheese-spread). The Blue Brew is a 4.2 percent ale made by the Stilton Cheese and the Belvoir Brewery. The blue cheese apparently isn't a gimmick either, as taste-testers have reported that "You can really taste the cheese." Cheese and beer in one glass? Count me in. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 15% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Cheese-infused Alcoholic Beverages:** There is a growing trend of infusing alcoholic beverages with cheese flavors, resulting in unique and flavorful drinking experiences. - **Collaborative Brewing:** More breweries are partnering with specialty food producers, like cheese makers, to create innovative and distinctive beer flavors that cater to food enthusiasts. - **Novelty Flavors for Alcoholic Drinks:** Beverage companies are experimenting with unconventional ingredients, such as cheese, to create unexpected and attention-grabbing flavor combinations in alcoholic drinks. ### Who This Affects Most - **Craft Beer and Brewing:** Craft breweries have the opportunity to create unique cheese-infused beers, appealing to cheese lovers and offering a new dimension in beer tasting. - **Artisan Cheese Production:** Cheese makers can collaborate with breweries to produce cheese-infused beers, expanding their product range and reaching a wider audience of beer enthusiasts. - **Specialty Food and Beverage Pairing:** Restaurants, bars, and specialty food stores can capitalize on the trend of cheese-infused beers by offering curated pairing experiences, attracting customers seeking novel and indulgent taste combinations. ## Related on Trend Hunter - [Bold Beer-Flavored Cheeses](https://www.trendhunter.com/trends/beer-flavored-cheese.md) - [Algae-Tinted Blue Beers](https://www.trendhunter.com/trends/blue-beers.md) - [Spreadable Blue Cheeses](https://www.trendhunter.com/trends/bergaders-edelblu-blue-cheeses.md) - [Approachable Blue Cheese Products](https://www.trendhunter.com/trends/boursin-blue-cheese-flavor.md) - [Blueberry-Based Fruited Ales](https://www.trendhunter.com/trends/fruited-ales.md) - [Cheese Pairing Beers](https://www.trendhunter.com/trends/the-perfect-pairing.md) - [Artisan Blue Cheese Chip Kits](https://www.trendhunter.com/trends/wine-chips-1.md) - [Cheesy Chili Beers](https://www.trendhunter.com/trends/hormel-chili-cheese-brew.md) - [Blue Cheese Ice Creams](https://www.trendhunter.com/trends/quebec-blue-cheese-ice-cream.md)