# Dynamically Redesigned Sunglasses A$AP Rocky x Ray-Ban The Blacked Out Collection Has Three Models By Michael Hemsworth | Published 2025-04-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-blacked-out-collection References: [hypebeast](https://hypebeast.com/2025/4/asap-rocky-ray-ban-blacked-out-collection-ss25-sunglasses-release-date-information) & [ray-ban](https://www.ray-ban.com/canada/en)  The A$AP Rocky x [Ray-Ban](https://www.trendhunter.com/trends/lenny-kravitz) The Blacked Out Collection has been launched by the brand as a series of sunglasses that have been reworked by the musician to give them a modernized flair. The sunglasses collection consists of a total of three classic Ray-Ban eyewear styles including the [Mega Clubmaster](https://www.trendhunter.com/trends/blacked-out-collection), Mega Wayfarer and Mega Balorama, which have each been reworked with the artist's signature flair. This includes gold-plated details and a tattoo-style AWGE emblem as a nod to Rocky's creative agency. The A$AP Rocky x Ray-Ban The Blacked Out Collection will see each pair packed in a special case that boasts Rocky's signature $1,000 bill design. The various styles can be purchased now via [EssilorLuxottica](https://www.trendhunter.com/trends/asap-rocky-1) shops and via the Ray-Ban website for $266 per pair. Image Credit: Ray-Ban, [hypebeast](https://hypebeast.com/2025/4/asap-rocky-ray-ban-blacked-out-collection-ss25-sunglasses-release-date-information), [ray-ban](https://www.ray-ban.com/canada/en) ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 60% | Activity: 56% | Freshness: 38% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity-influenced Fashion:** Celebrity partnerships in fashion offer brands an innovative way to tap into the cult following of artists, aligning product launches with cultural influence and fan loyalty. - **Customized Luxury Accessories:** Personalized luxury products, such as the gold-plated and tattoo-emblazoned sunglasses, highlight the growing consumer demand for unique, statement pieces in the world of high-end accessories. - **Digital-first Retail Strategies:** The integration of online and offline sales channels for designer sunglasses collections showcases the evolving landscape of direct-to-consumer retail, focusing on convenience and brand accessibility. ### Sectors Adopting This - **Eyewear Industry:** The eyewear industry is seeing a revitalization through collaborations with musicians and artists, pushing traditional designs into modern cultural contexts. - **Luxury Fashion:** Within the luxury fashion sector, the emphasis on artist-designed collections is creating niche markets where exclusivity and personal style drive consumer decisions. - **Music and Entertainment:** Intersection of music and fashion, where artists extend their influence into lifestyle brands, is carving out new business ventures and fan engagement opportunities. ## Related on Trend Hunter - [Rapper-Debut Eyewear Collections](https://www.trendhunter.com/trends/blacked-out-collection.md) - [Blinged-Out Smart Glasses](https://www.trendhunter.com/trends/asap-rocky-1.md) - [Artist-Inspired Sunglasses Capsules](https://www.trendhunter.com/trends/lenny-kravitz.md) - [Mod Band-Honoring Sunglasses](https://www.trendhunter.com/trends/akila-blackbird-x-the-beatles.md) - [Bubble-Like Sunglasses Drop](https://www.trendhunter.com/trends/upside-down-sunglasses.md) - [Iconic Eyewear NFTs](https://www.trendhunter.com/trends/nft-glasses.md) - [Advanced Co-Branded Sunglasses](https://www.trendhunter.com/trends/rimowa-x-mykita.md) - [QSR Eyewear Capsules](https://www.trendhunter.com/trends/kfc-x-shady-rays.md) - [Digitally Enhanced Shopping Experiences](https://www.trendhunter.com/trends/rayban-boutique.md)