# Rodent Pop-Up Cafes Consumers Can Drink Coffee with Rodents at the Black Rat Cafe By Mishal Omar | Published 2017-05-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-black-rat-cafe References: [designtaxi](http://designtaxi.com/news/393092/You-Can-Now-Sip-Coffee-With-Rats-For-Company-At-This-New-Rodent-Cafe/) & [sanfrancisco.thedungeons](https://sanfrancisco.thedungeons.com/en/san-francisco/home/?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) While most people tend to avoid going to dining establishments in which rats and other rodents exist, The [Black Rat Cafe](https://www.trendhunter.com/trends/black-rock-coffee-bar-drinks) is encouraging visitors to do just the opposite. The unusual pop-up venture is being offered by The San Francisco Dungeon – a tourist attraction in California that recreates scary historical events in a thrilling and interactive experience. The Black Rat Cafe is a temporary pop-up space that will allow guests to sip their coffees while being surrounded by friendly rats. The pop-up costs $50 per person and visitors are allowed to interact with the [free-roaming rats](https://www.trendhunter.com/trends/tomcat). The San Francisco Dungeon's newest venture acts as a unique marketing tool for the brand, which is already known for providing thrills to its brave visitors. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 52% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Rodent Pop-up Cafes:** Creating unique dining experiences by incorporating live animals like rats into coffee shops. - **Interactive Experiences:** Providing consumers with immersive and unconventional experiences such as interacting with free-roaming rats in a cafe setting. - **Unconventional Marketing:** Using innovative and unusual concepts like a rat cafe to promote a brand and attract adventurous customers. ### Industries Being Reshaped - **Hospitality:** Incorporating interactive and unconventional experiences into the hospitality industry, such as pop-up cafes with live animals. - **Tourism:** Driving tourism by offering unique attractions and experiences like the Black Rat Cafe that appeal to adventurous visitors. - **Branding and Advertising:** Utilizing unconventional marketing strategies to create buzz and draw attention to a brand or business, such as creating pop-up ventures with unusual concepts. ## Related on Trend Hunter - [Cartoon-Themed Pop-Up Eateries](https://www.trendhunter.com/trends/sonic-the-hedgehog-speed.md) - [Gritty Rodent-Inspired Boots](https://www.trendhunter.com/trends/ratboot.md) - [Pop-Up Beauty Cafés](https://www.trendhunter.com/trends/fenty-beauty-cafe.md) - [Multi-Sensory Pop-Up Galleries](https://www.trendhunter.com/trends/popup-gallery.md) - [Music-Themed Cafe Pop-Ups](https://www.trendhunter.com/trends/pop-up-cafe-in-paris.md) - [Feline-Inspired Culinary Experiences](https://www.trendhunter.com/trends/purina-fancy-feast.md) - [Fitness-Focused Coffee Shops](https://www.trendhunter.com/trends/fit-cafe.md) - [Raccoon-Shaped Cake Pops](https://www.trendhunter.com/trends/raccoon-cake-pop.md) - [Cartoon-Inspired Cafe Overhauls](https://www.trendhunter.com/trends/hypebeans-1.md)