# Sunday Dinner Socials Birra Moretti is Hosting Intimate Rooftop Dinners at Lake Inez By Grace Mahas | Published 2026-08-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-birra-moretti-sunday-social References: [instagram](https://www.instagram.com/birramoretti.ca/)  Birra Moretti is giving Sunday nights a more social spin with The Birra Moretti Sunday Social, an [intimate dinner series](https://www.trendhunter.com/trends/sugo-offers) hosted on the [hidden rooftop patio](https://www.trendhunter.com/trends/louix-louis-sky-garden) at Toronto restaurant Lake Inez. Inspired by the restaurant’s sought-after Mystery Patio experience, each evening brings guests together for a [surprise multi-course meal](https://www.trendhunter.com/trends/girl-dinner-prixfixe-menu) designed around good food, cold beer and conversation worth lingering over. The Sunday Socials will take place Sept. 6, Sept. 27 and Oct. 4 from 6 to 9 p.m., with each experience valued at $200 per person. Rather than booking a table, guests can win their way in through giveaways on @birramoretti.ca, with 11 winners receiving three seats for each event. By turning an otherwise quiet Sunday evening into an occasion, Birra Moretti is creating an experiential brand moment centered on connection, discovery and dining. ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 65% | Activity: 55% | Freshness: 92% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Intimate Brand Dining:** Small-scale culinary gatherings give consumer brands a premium way to create emotional affinity through shared meals, exclusivity and in-person storytelling. - **Giveaway-based Experiences:** Prize-entry access transforms hospitality events into social media engagement engines, blending scarcity, participation and brand discovery. - **Sunday Occasion Building:** Underused dining windows such as Sunday evenings are becoming canvases for memorable rituals that extend venue revenue and reshape consumer leisure habits. ### Sectors Adopting This - **Alcoholic Beverages:** Beer and spirits brands can differentiate beyond product taste by embedding themselves in curated lifestyle moments tied to food, place and conversation. - **Restaurants:** Hospitality operators have new room to monetize hidden spaces and off-peak hours through limited-run collaborations that feel exclusive and experiential. - **Experiential Marketing:** Brand activations are moving toward intimate, high-value gatherings where social sharing and personal connection replace traditional mass-reach promotion. ## Related on Trend Hunter - [Ultra-Festive Holiday Pop-Ups](https://www.trendhunter.com/trends/miracle-torontos.md) - [Walk-Up Beer Windows](https://www.trendhunter.com/trends/peroni-portals.md) - [Modern 1970s Milan-Inspired Restaurants](https://www.trendhunter.com/trends/oretta-downtown.md) - [Festive Italian Beer Campaigns](https://www.trendhunter.com/trends/birra-moretti-campaign.md) - [Festive Cake-Centered Events](https://www.trendhunter.com/trends/cake-picnic-in-toronto.md) - [Upscale Summer Restaurant Menus](https://www.trendhunter.com/trends/summerlicious.md) - [Community-Centered Rooftop Events](https://www.trendhunter.com/trends/rooftop-revival.md) - [Italian-Inspired Cottage Chairs](https://www.trendhunter.com/trends/peroni-aperitivo-chair.md) - [Dining Experience Events](https://www.trendhunter.com/trends/rooftop-dining-series.md)