# Size-Inclusive Influencer-Approved Apparel Smash + Tess Debuts The Birds Papaya Fall 2020 Series By Grace Mahas | Published 2020-11-06 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/the-birds-papaya-fall-2020 References: [smashtess](https://smashtess.ca/?Sdg) & [thebirdspapaya](https://www.thebirdspapaya.com/?G) Smash + Tess, the chic and [cozy apparel label](https://www.trendhunter.com/trends/summer-fridays-2) from Vancouver, recently joined forces with Sarah Nicole Landry of the Birds Papaya, a [body-positive influencer](https://www.trendhunter.com/trends/nara-smith-2) beloved for her inclusive posts, to launch The Birds Papaya Fall 2020 collection. The new series features two styles, The S+T Papaya Power Set and The S+T Jemma Autumn Romper, both of which "can be worn in a variety of ways, inspiring versatility with lounge and streetwear, combined!" This is the brand's second collaboration with the influencer, with the first selling out in a record time of 10 minutes. The brand anticipates as much success for the second launch and features a range of sizes to accommodate every body, including sizes XXS Petite to XXXL. Image Credit: Smash + Tess ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 73% | Activity: 62% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### Why This Trend Is Growing - **Size-inclusive Fashion:** Creating clothing lines that cater to a diverse range of body types and sizes, ensuring inclusivity in the fashion industry. - **Influencer Collaborations:** Partnering with influencers to create exclusive collections that resonate with their audience and drive sales. - **Versatile Apparel:** Designing garments that can be worn in multiple ways to inspire versatility and adaptability for different occasions. ### Industries Being Reshaped - **Fashion Retail:** Retailers who prioritize size inclusivity and collaborate with influencers to create trendy and inclusive apparel. - **Influencer Marketing:** Companies and brands that leverage influencer partnerships to promote and sell their products. - **Athleisure Wear:** Brands that design fashionable and comfortable clothing suitable for both lounging and active lifestyles. ## Related on Trend Hunter - [Inclusive-Forward Cheeky Pajamas](https://www.trendhunter.com/trends/homebody-sleepwear-collection.md) - [Co-Branded Swimwear Lines](https://www.trendhunter.com/trends/knix-x-the-birds-papaya.md) - [Romantic Size-Inclusive Intimates](https://www.trendhunter.com/trends/gabi-gregg.md) - [Supportive Activewear Silhouettes](https://www.trendhunter.com/trends/joe-fresh-1.md) - [Lifestyle Influencer-Backed Lines](https://www.trendhunter.com/trends/nara-smith-2.md) - [Textured Loungewear Collections](https://www.trendhunter.com/trends/brunette-the-label-waffles.md) - [Playful Apparel Collabs](https://www.trendhunter.com/trends/stoney-clover-lane-x-roller-rabbit.md) - [Modern Occasion-Focused Apparel](https://www.trendhunter.com/trends/the-plus-one-edit.md) - [Fall Influencer-Backed Capsules](https://www.trendhunter.com/trends/caitlin-covington.md)