# State-Wide Exercise Programs ‘The Biggest Loser' Alum Promotes Scale Back Alabama By Marissa Brassfield | Published 2008-12-17 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/the-biggest-loser-alum-scale-back-alabama References: [adrants](http://www.adrants.com/2008/12/alabama-gets-a-workout-from-biggest.php) & [scalebackalabama](http://scalebackalabama.com) ‘The Biggest Loser’ alum Roger Shultz is using his success on the hit reality show for good by promoting Scale Back Alabama. The state-wide program seeks to shrink Southern waistlines to the tune of 10 pounds in 10 weeks. Scale Back Alabama is an annual program that begins on January 1 of each year. Roger Shultz, a finalist on ‘The Biggest Loser,’ is hoping that his televised weight-loss journey will help inspire others to step forward and lose weight in 2009. Although Shultz was chosen as the runner-up, he broke the record for the most weight lost on ‘The Biggest Loser’ campus with a staggering 151-pound drop. Since the show, Shultz has become a motivational speaker who advocates healthy eating and exercise throughout Alabama. He’s a perfect person to be the face of Scale Back Alabama. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 28% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Why This Trend Is Growing - **State-wide Wellness Programs:** States implementing wellness programs to promote healthy lifestyles and combat obesity. - **Celebrity Endorsement for Health Campaigns:** Using famous personalities to promote healthy habits and increase participation in wellness initiatives. - **Short-term Weight Loss Challenges:** Short-term weight loss challenges offering support and tracking for participants to achieve health goals. ### Industries Being Reshaped - **Healthcare Industry:** Opportunities for healthcare providers to collaborate with state governments in implementing wellness programs. - **Fitness Industry:** Gyms and fitness centers can partner with state programs to offer support and resources to participants. - **Celebrity and Personal Branding Industry:** Opportunities for personal trainers and wellness coaches to partner with high-profile individuals in promoting healthy lifestyles. ## Related on Trend Hunter - [Exercise Recovery Campaigns](https://www.trendhunter.com/trends/national-recovery-day.md) - [Body-Inclusive Reality TV Ads](https://www.trendhunter.com/trends/roses-for-every-body.md) - [English Weight Loss-Rewarding Programs](https://www.trendhunter.com/trends/headup.md) - [Healthier Drinking Habits Campaigns](https://www.trendhunter.com/trends/dryish-january1.md) - [Dream Workout Jobs](https://www.trendhunter.com/trends/dream-workout-jobs.md) - [Feel-Good Fitness Programs](https://www.trendhunter.com/trends/saltair-1.md) - [Redirected Movement Campaigns](https://www.trendhunter.com/trends/15minuteweightloss.md) - [Boxing Fitness Challenges](https://www.trendhunter.com/trends/fitness-challenges.md) - [Regular Exercise-Encouraging Brand Initiatives](https://www.trendhunter.com/trends/zero-missed-workouts.md)