# Cheeky Competitor-Inspired Burgers Wayback Burgers Just Launched 'The Big Way' Burger By Katherine Pendrill | Published 2022-03-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-big-way References: [qsrmagazine](https://www.qsrmagazine.com/news/wayback-burgers-launches-big-way-burger) & [thrillist](https://www.thrillist.com/news/nation/wayback-burgers-big-way-troll-mcdonalds-big-mac)  [Wayback Burgers](https://www.trendhunter.com/trends/limitedtime-items) is one of the [fast growing burger chains](https://www.trendhunter.com/trends/chilis-big-qp-burger) in the U.S., and the brand is celebrating that success with the launch of 'The Big Way' burger. The Big Way burger is a cheeky take on another fast food chain's iconic burger. Or as Wayback Burgers puts it, "a mouthwatering remake of a mediocre burger made by the biggest clown in the business." To recreate this famous burger, Wayback Burgers has put together two 100-percent all-beef patties, lettuce, cheese, pickles, onions, and Thousand Island dressing on a toasted bun. Though this may sound like a simple combination, Wayback Burgers guarantees that your taste buds will know that this is a superior burger. The Big Way is available from participating Wayback Burgers locations for just a limited time from March 7 to May 30. Image Credit: Wayback Burgers ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 44% | Activity: 44% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Competitor-inspired Menus:** Other fast casual restaurants can create their own versions of iconic fast food burgers to attract customers and gain a competitive edge. - **Limited-time Offerings:** Fast casual restaurants can take advantage of the buzz created by limited-time offerings to excite customers and draw in traffic. - **Customizable Fast Casual Experience:** Fast casual restaurants can offer a customizable experience by allowing customers to adapt their menu items, even in cheeky ways, to suit their tastes. ### Who This Affects Most - **Fast Casual Restaurants:** Fast casual restaurants can offer customizable menus and limited-time offerings inspired by competitors to draw in customers and gain a competitive edge. - **Hamburgers and Fast Food:** The hamburger and fast food industries can encourage healthy competition by inspiring each other and offering their own unique takes on iconic menu items. - **Marketing and Advertising:** Marketing and advertising firms can capitalize on the buzz created by limited-time offerings and competitor-inspired menu items to help fast casual restaurants increase their customer base. ## Related on Trend Hunter - [Upsized Fast-Food Burgers](https://www.trendhunter.com/trends/big-king-burger.md) - [Throwback Burger Debuts](https://www.trendhunter.com/trends/39-lb-burger.md) - [Burger Menu Updates](https://www.trendhunter.com/trends/limitedtime-items.md) - [Upsized QSR Burgers](https://www.trendhunter.com/trends/upsized-burger.md) - [Fall-Themed Burger Menus](https://www.trendhunter.com/trends/wayback-burgers2.md) - [Ghost Pepper-Spiced Burgers](https://www.trendhunter.com/trends/ghost-pepper-burger.md) - [Deluxe Triple-Bun Burgers](https://www.trendhunter.com/trends/big-shack-burger.md) - [Comforting Winter QSR Menus](https://www.trendhunter.com/trends/wayback-burgers-winter-menu.md) - [Value-Packed Smashed Burgers](https://www.trendhunter.com/trends/big-smasher.md)