# Experiential Matchmaking Events 'The Big Summer Party' Connects Guests with Icebreaker Challenges By Laura McQuarrie | Published 2018-08-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-big-summer-party References: [eventbrite](https://www.eventbrite.co.uk/e/the-big-summer-party-with-cosmopolitan-and-lancome-tickets-46756362539) & [cosmopolitan](https://www.cosmopolitan.com/uk/love-sex/a22071595/cosmopolitan-event-lancome-pool-party/) This month, [Cosmopolitan](https://www.trendhunter.com/trends/all-shook-up-cocktail) and [Lancôme](https://www.trendhunter.com/trends/mecca-cosmetica) are teaming up to host 'The Big Summer Party' on a rooftop in London as a fun way to help singles connect. When securing their ticket for the event, guests will be asked a series of quick questions that will help to determine how they'll be matched. At The Big Summer Party, attendees will be paired with their match and tasked with completing "[cheeky icebreaker challenges](https://www.trendhunter.com/trends/ikea-and-breeze)" to determine their true compatibility. To up the stakes of the challenges, a Cosmopolitan panel will be judging couples and awarding a VIP prize. Alongside a range of fun activities, guests will also be able to enjoy complimentary cocktails and canapés, as well as access to a pool of inflatables and the Lancôme makeup station for perfecting a selfie-ready look. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 42% | Activity: 34% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### Key Themes Behind This Trend - **Experiential Matchmaking Events:** Opportunity for event organizers to create unique and interactive experiences for singles to connect and form meaningful relationships. - **Icebreaker Challenges:** Potential for developing innovative icebreaker activities that facilitate connections and spark conversation between attendees at social events. - **Selfie-ready Experiences:** Space for brands to provide makeup stations and other amenities to offer guests the opportunity to perfect their look and capture Instagram-worthy photos. ### Where This Applies - **Event Planning:** Event planning companies can capitalize on the trend of experiential matchmaking events to attract singles and create memorable social experiences. - **Entertainment:** Opportunity for the entertainment industry to create engaging icebreaker challenges that can be incorporated into various events and gatherings. - **Beauty:** Beauty brands can partner with event organizers to provide makeup stations and beauty services, tapping into the demand for selfie-ready experiences. ## Related on Trend Hunter - [Music-Forward Dating App Events](https://www.trendhunter.com/trends/new-dating-app-cerca.md) - [AI Matchmakers](https://www.trendhunter.com/trends/ai-matchmaker.md) - [House Party Pop-Ups](https://www.trendhunter.com/trends/boots-beauty-house-party.md) - [Unique Cosmetics Launch Events](https://www.trendhunter.com/trends/london-newsstand-popup.md) - [Dating-App Holiday Campaigns](https://www.trendhunter.com/trends/bumbles-holiday-campaign.md) - [Offline Dating Experiences](https://www.trendhunter.com/trends/offline-dating-experiences.md) - [Singles-Only Running Events](https://www.trendhunter.com/trends/singlesonly-running-event.md) - [Speed Dating Diners](https://www.trendhunter.com/trends/real-matches-are-back.md) - [In-Store Dating Experiences](https://www.trendhunter.com/trends/ikea-and-breeze.md)