# Oversized 90s Pizzas The Big New Yorker is Returning to Pizza Hut for a Limited Time By Laura McQuarrie | Published 2023-01-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-big-new-yorker References: [prnewswire](https://www.prnewswire.com/news-releases/its-back-pizza-hut-announces-the-return-of-the-big-new-yorker-an-iconic-fan-favorite-pizza-from-the-1990s-301717216.html) & [pizzahut](http://www.pizzahut.com/c/content/sitemap)  Those who are hungry for a taste of nostalgia will find themselves satisfied with a returning favorite from [Pizza Hut](https://www.trendhunter.com/trends/worlds-largest-pizza), the famous 16'' New York-style pizza called The Big New Yorker. This iconic pizza is making a return to participating Pizza Hut restaurants after a 24-year absence but it will only remain for a limited time. The fan-favorite pizza from the 90s takes the form of an extra-large pizza with six oversized, foldable slices with a crispy crust. With marinara sauce and Parmesan oregano seasoning, the pizza reminds of authentic New York pizzeria recipes. Before the New York-style pizza returns to Pizza Hut menus at participating restaurants across the nation as of February 1st, [Hut Rewards members](https://www.trendhunter.com/trends/pizza-before-the-hut) will get exclusive access to try the Big New Yorker starting January 31st. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 21% | Activity: 27% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgia Foods:** The trend of bringing back nostalgic food items like the Big New Yorker pizza provides an opportunity for food companies to capitalize on customers' emotional connections. - **Limited Edition Items:** Creating limited edition food items such as the Big New Yorker can create a sense of urgency for customers to try the product before it's gone. - **Upsizing Food Portions:** Offering oversized food portions like the Big New Yorker is a trend that can appeal to customers who are looking for more value and indulgence in their eating experiences. ### Sectors Adopting This - **Fast Food:** The fast food industry can capitalize on trends of limited edition or nostalgia foods, like Pizza Hut is doing with its Big New Yorker pizza. - **Food Delivery and Takeout:** Companies involved in food delivery, such as Uber Eats or DoorDash, can benefit from customers craving nostalgic or limited edition food items like the Big New Yorker. - **Frozen Food:** Frozen food companies can take advantage of nostalgia food trends by bringing back and marketing old favorites like the Big New Yorker pizza for at-home consumption. ## Related on Trend Hunter - [Massive Record-Breaking Pizzas](https://www.trendhunter.com/trends/worlds-largest-pizza.md) - [New York-Style Pizza Launches](https://www.trendhunter.com/trends/ny-style-pizza.md) - [Oversized NYC-Style Pizzas](https://www.trendhunter.com/trends/nyxl-pizza.md) - [Collaboration QSR Pizza Bagels](https://www.trendhunter.com/trends/big-new-yorker-pizza-bagel.md) - [Oversized NYC-Inspired Pizzas](https://www.trendhunter.com/trends/new-yorkstyle-pizza.md) - [Detroit-Style Fast-Food Pizzas](https://www.trendhunter.com/trends/detroit-style-pizzas.md) - [Regional 1930s-Inspired Pizzas](https://www.trendhunter.com/trends/chicago-tavernstyle-pizza.md) - [Large Two-Foot Pizzas](https://www.trendhunter.com/trends/piezilla-pizza.md) - [Personal Pizza Restaurants](https://www.trendhunter.com/trends/personal-pan-pizza-hut.md)