# Mini Musical Productivity Ads Slack's The Big Meeting Takes on a Musical Number By Ell Smith | Published 2024-01-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-big-meeting References: [musebycl.io](https://musebycl.io/music/slack-creates-over-top-take-big-meeting)  [Slack's](https://www.trendhunter.com/trends/spontaneousli) ad titled The Big Meeting is a mini musical that highlights how the brand can empower one's workplace to save time and energy, avoiding the fuss surrounding in-person meetings. In the ad, an office worker exclaims that a client has pushed an important meeting forward by a day, causing the boss to fall into a singing frenzy about everything they need, from pre-meeting meetings, to still and sparkling water. The ad is creative, playful, and charming, while highlighting certain functionalities such as [huddles, canvas, and summarize](https://www.trendhunter.com/trends/slack-ai) that can enhance productivity among the team. The ad ends with the succinct line "you don't need a [big production to get productivity](https://www.trendhunter.com/trends/goodgains-work)." It encapsulates the essence of Slack's value proposition—simplicity and effectiveness. Image Credit: Slack ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 34% | Activity: 63% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Mini Musical Ads:** The use of mini musical ads is a creative and playful way for brands to highlight their product's value proposition. - **Time-saving Productivity Tools:** The ad showcases Slack's functionalities such as huddles, canvas, and summarize as tools that can enhance productivity. - **Simplicity and Effectiveness in Advertising:** Slack's ad emphasizes the value of simplicity and effectiveness in getting work done. ### Sectors Adopting This - **Advertising:** The use of mini musical ads presents an innovative opportunity for the advertising industry to engage audiences in a unique and memorable way. - **Productivity Software:** The ad demonstrates how Slack's productivity tools can address the needs of businesses, presenting opportunities for further innovation in the productivity software industry. - **Creative Services:** Slack's ad highlights the importance of creativity and storytelling in advertising, providing an opportunity for creative services to leverage this approach in their work. ## Related on Trend Hunter - [Amusing Work Platform Ads](https://www.trendhunter.com/trends/monday-platform.md) - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md) - [Microblog Meeting Update Tools](https://www.trendhunter.com/trends/teamtap.md) - [Workday Break-Focused Campaigns](https://www.trendhunter.com/trends/teams-meeting.md) - [Pirate-Inspired Business Ads](https://www.trendhunter.com/trends/run-a-tighter-ship.md) - [Smart Meeting Platforms](https://www.trendhunter.com/trends/thats-what-you-said.md) - [Meeting-Canceling Apps](https://www.trendhunter.com/trends/cala.md) - [Musical AI Campaigns](https://www.trendhunter.com/trends/fiverr-nobody-cares.md) - [One-Click Remote Meeting Tools](https://www.trendhunter.com/trends/spontaneousli.md)