# Guerrilla Fact-Sharing Campaigns This Campaign Shares Crazy Facts to Promote the Big Bang UK Fair By Laura McQuarrie | Published 2013-10-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-big-bang-uk References: [thebigbangfair](http://www.thebigbangfair.co.uk/interesting/) & [thebigbangfair](http://www.thebigbangfair.co.uk/) The 'Guerrilla Science' campaign for the The Big Bang UK Young Scientists & Engineers Fair is a fun way to remind people of how integral science, math, technology and engineering are to our daily lives. To amp up the excitement before the fair, teachers from math and science disciplines set up small posters in areas where students would encounter them. The mini posters include amusing to awe-inspiring facts like "the entire Internet weighs about the same as one large strawberry." Science, technology, engineering and math (STEM) teachers are encouraging others to visit the The Big Bang UK's website and create their own posters to spread across cities and online using the hashtag "interesting." This is a fantastic way to inspire students in preparation for Birmingham's Big Bang Fair in March 2014. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 47% | Activity: 72% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Guerrilla Fact-sharing Campaigns:** Utilizing surprising facts in creative campaigns can engage and educate audiences, fostering a deeper appreciation for science, math, technology, and engineering. - **Campaign-based Education:** Incorporating interactive campaigns into education initiatives can heighten student engagement and inspire curiosity in STEM subjects. - **Online and Offline Collaboration:** Encouraging online sharing and offline participation through hashtags can create a sense of community and enhance the reach and impact of educational campaigns. ### Sectors Adopting This - **Education:** Integrating innovative campaigns into educational settings can revolutionize the way students learn and engage with subjects like science, math, technology, and engineering. - **Advertising and Marketing:** Leveraging guerrilla fact-sharing campaigns can captivate audiences and create memorable experiences, generating positive brand awareness and consumer engagement. - **Social Media and Online Platforms:** Using hashtags and online platforms to promote educational campaigns can foster a sense of virtual community and expand the campaign's impact to a wider audience. ## Related on Trend Hunter - [Inspiring Women-Focused Campaigns](https://www.trendhunter.com/trends/computer-science-is-everything.md) - [Interactive E-Waste Billboards](https://www.trendhunter.com/trends/cash-for-trash.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [STEM Snack Packs](https://www.trendhunter.com/trends/fritolay-variety-pack.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Playful Creativity-Focused Campaigns](https://www.trendhunter.com/trends/the-world-is-your-canvas.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [AI Fact Generators](https://www.trendhunter.com/trends/fun-fact.md)