# Next-Gen Cannabis Gummies The Bettering Company Fixes Problems People Associate with Edibles By Laura McQuarrie | Published 2023-09-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-bettering-company References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/24631-cannabis-edibles-20-company-closes-67-million-funding-round) & [thatsbettering](https://www.thatsbettering.com/)  Flavor, consistency and packaging are some of the aspects of edibles that The Bettering Company addresses with its [cannabis gummies](https://www.trendhunter.com/trends/incredibles-strawberry-supernova-comets). With precisely dosed, [individually wrapped gummies](https://www.trendhunter.com/trends/singlecannabinoid-gummies), the brand delivers a consistent experience that consumers can trust and sophisticated varieties like blood orange, fennel fig, hibiscus chamomile thyme and watermelon chili. “Despite a decade of legalization, the cannabis market lacks a truly luxury option catered to consumers that want more than just a cannabis delivery vehicle—but a great experience,” said Mr. Cozzi, chief executive officer of The Bettering Company, “There are no cannabis brands truly aligned with the health-conscious, flavor-loving consumer, so we set out to build a company to accomplish that." Packaged in color-coded pouches, these next-gen edibles offer an [enhanced cannabis experience](https://www.trendhunter.com/trends/dialed-in-rosin-gummies) for users of all experience levels. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 29% | Activity: 50% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Luxury Cannabis Products:** The Bettering Company addresses the lack of luxury options in the cannabis market and aims to create a great experience for health-conscious, flavor-loving consumers. - **Consistent Edibles:** The Bettering Company's individually wrapped, precisely dosed gummies provide consumers with a consistent cannabis experience they can trust. - **Sophisticated Edible Varieties:** The Bettering Company offers sophisticated flavor combinations like blood orange, fennel fig, hibiscus chamomile thyme, and watermelon chili to cater to a refined taste. ### Where This Applies - **Cannabis Products:** The Bettering Company's cannabis gummies disrupt the cannabis market by catering to luxury-seeking, health-conscious consumers. - **Edibles:** The Bettering Company's individually wrapped, precisely dosed gummies disrupt the edibles market by providing a consistent experience for users of all experience levels. - **Flavor and Food Industry:** The Bettering Company's sophisticated flavor combinations in their cannabis gummies create disruption opportunities in the flavor and food industry. ## Related on Trend Hunter - [Functional Cannabis-Powered Gummies](https://www.trendhunter.com/trends/functional-cannabis-gummies.md) - [Natural-Ingredient Microdosing Gummies](https://www.trendhunter.com/trends/cann-canns.md) - [Multipurpose Cannabis Gummies](https://www.trendhunter.com/trends/multipurpose-cannabis-gummies.md) - [Microdose-Enabling Cannabis Gummies](https://www.trendhunter.com/trends/microdose-cannabis-gummies.md) - [Multi-Use THC Gummies](https://www.trendhunter.com/trends/snoozierberry.md) - [Strain-Specific Cannabis Gummies](https://www.trendhunter.com/trends/squiers-specialty-elixirs.md) - [Customizable Dose THC Gummies](https://www.trendhunter.com/trends/plant-precision-edibles.md) - [Summer-Themed Cannabis Gummies](https://www.trendhunter.com/trends/ogeez-gummies.md) - [Varied Strength Cannabis Gummies](https://www.trendhunter.com/trends/viia.md)