# Female Scholarship Initiatives The Better Skin Co. is Offering College Scholarships to Women By Grace Mahas | Published 2020-02-18 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/the-better-skin-co References: [thebetterskinco](https://thebetterskinco.com/) & [distinguishedyw.org](http://distinguishedyw.org/) In anticipation of International Women’s Month, The Better Skin Co. joined forces with Distinguished Young Women to offer [college scholarships to women](https://www.trendhunter.com/trends/tj-maxx) from all 50 states. When consumers shop online from The Better Skin Co. they will have the option to donate $1 USD to Distinguished Young Women, a [non-profit that offers](https://www.trendhunter.com/trends/thrive-causemetics-and-beauty-2-the-streetz) more than one billion dollars in scholarship money every year. The Better Skin Co. will match all donations, helping to send more women to school. Natalya Rachkova, the co-founder of The Better Skin Co., stated: "Distinguished Young Women opens the door of success for so many girls in this country. I can’t think of a better nonprofit organization to align with.” Image Credit: The Better Skin Co., Distinguished Young Women ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 3% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Female Empowerment Scholarships:** Offering college scholarships for women to promote gender equality and pay parity. - **Socially Responsible Shopping:** Allowing customers to support a cause and make a difference while shopping for skincare products. - **Collaborating for a Cause:** Partnering with non-profits to enhance brand reputation and support a social cause. ### Who This Affects Most - **Beauty and Skincare:** Companies in this industry can promote social responsibility while increasing customer engagement and loyalty. - **Non-profit and Charitable Organizations:** Offering and promoting collaboration with corporations that support social causes to attract more donors and increase funding. - **Education:** Partnering with corporations that offer scholarships to students is a way to increase funding opportunities and support for higher education. ## Related on Trend Hunter - [Skincare Brand Grant Programs](https://www.trendhunter.com/trends/face-the-future-initiative.md) - [Period Poverty Scholarship Programs](https://www.trendhunter.com/trends/change-the-cycle.md) - [Supportive Female Entrepreneur Scholarships](https://www.trendhunter.com/trends/female-entrepreneur-scholarship.md) - [Education-Supporting Beauty Brands](https://www.trendhunter.com/trends/rooted-in-success.md) - [Impactful Beauty Initiatives](https://www.trendhunter.com/trends/odele-for-good.md) - [Branded Women's Empowerment Ads](https://www.trendhunter.com/trends/branded-womens-empowerment.md) - [Beauty Innovation Funds](https://www.trendhunter.com/trends/loreals-inclusive-beauty-fund.md) - [Beauty Entrepreneurship Incubators](https://www.trendhunter.com/trends/beauty-entrepreneurship.md) - [Informative Skincare Initiatives](https://www.trendhunter.com/trends/honoryourskin-campaign.md)