# Low-Carb Dinner Buns The Better Bun by BetterBrand is Low in Carbs, High in Protein By Laura McQuarrie | Published 2023-06-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-better-roll References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/24104-betterbrand-expands-low-carb-portfolio-with-bun-launch) & [eatbetter](https://eatbetter.com/products/the-brioche-better-bun)  For years, [BetterBrand](https://www.trendhunter.com/trends/pumpkin-spice-better-bagel) has been catering to carb-conscious consumers with [The Better Bagel](https://www.trendhunter.com/trends/the-better-bagel-jalapeo-cheddar) and now the food-tech company is introducing The Better Bun as a low-carb, high-protein bun. Available in three options, these buns boast just the net carb equivalent of two apple slices, 20 grams of plant-based protein and no added sugar. The keto-friendly buns are ready to be savored in varieties like pretzel, sesame and brioche, which are available exclusively on the company's website and through [Thrive Market](https://www.trendhunter.com/trends/figure-ate-foods) online. Consumer demand for low-carb bread options is on the rise as individuals embrace healthier lifestyles and seek to reduce their carbohydrate intake. With a focus on balanced nutrition and managing blood sugar levels, these low-carb bread options offer a satisfying alternative that caters to evolving dietary preferences. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 53% | Activity: 78% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Low-carb Bread Options:** Consumer demand for low-carb bread options is on the rise as individuals embrace healthier lifestyles and seek to reduce their carbohydrate intake. - **Keto-friendly Products:** The introduction of keto-friendly buns provides an opportunity to tap into the growing market of consumers following the ketogenic diet. - **Plant-based Protein:** The inclusion of 20 grams of plant-based protein in the buns meets the increasing demand for plant-based alternatives, catering to the preferences of environmentally-conscious consumers. ### Where This Applies - **Food-tech:** The food-tech industry has the opportunity to innovate and develop more low-carb, high-protein products to cater to the rising demand for healthier alternatives. - **Online Grocery Retail:** The exclusive availability of the low-carb buns through online platforms like the company's website and Thrive Market highlights the potential for growth in the online grocery retail industry. - **Dietary Supplements:** The incorporation of plant-based protein in the low-carb buns opens up possibilities for the dietary supplement industry to create convenient and accessible protein supplements for health-conscious consumers. ## Related on Trend Hunter - [Reduced-Carb Bagels](https://www.trendhunter.com/trends/better-bagel.md) - [High-Protein Hawaiian Rolls](https://www.trendhunter.com/trends/the-better-hawaiian-roll.md) - [Health-Focused Low-Carb Bagels](https://www.trendhunter.com/trends/lowcarb-bagels.md) - [Free-From Protein Breads](https://www.trendhunter.com/trends/complete-protein-bread.md) - [Low-Carb Easter Buns](https://www.trendhunter.com/trends/not-cross-buns.md) - [Low-Carb Bagel Alternatives](https://www.trendhunter.com/trends/647-plain-bagels.md) - [Low-Carb Protein Flatbreads](https://www.trendhunter.com/trends/heylo.md) - [Low-Carb Hawaiian Rolls](https://www.trendhunter.com/trends/hero-hawaiian-rolls.md) - [Artisanal Protein-Rich Breads](https://www.trendhunter.com/trends/srsly-low-carb-seeded-loaf.md)